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I don't know what the metric is for "importance" but being able to foster the creation of successful teams seems kind of important when you exist in a creative industry. If you cannot create successful teams yourself, then you are at the mercy of having to acquire them, which restricts your growth because not everybody is for sale, the price may not be right or somebody else may get something you have your eye on.I feel like you’re placing way too much importance on the novelty of creating ground up studios and IPs.
I'm not saying this is where Microsoft are, but it's just on the importance of building your own capability. If you after a particular IP. then you have to pay. Either a licence or through acquisitions.
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