I don't foresee new hardware resulting in new buzz. It's like Kinect 2 versus Kinect. Kinect was awesome; best selling peripheral ever because it was so new and different. Kinect 2 was far better than Kinect in hardware, but it generated little buzz because everything new and exciting about Kinect was no longer new and exciting. Same with VR. The last round of hardware was the first in this wonderful new world. The next round will be iteratively better. You'll have cheaper headsets, but people aren't going gaga about getting into VR. They may dabble if cheap enough. You have superior quality headsets for the existing fans, and for AR like Hololens, but they're too price for mainstream enthusiasm.
Ultimately, people aren't staying away from VR because the FOV is too small or the experience is too blurry - they just aren't that interested in donning a headset. Regardless of hardware, there's still no killer app experience that's making everyone want to play VR. It needs something like a VR/AR Fortnite or Pokemon Go. It needs a Kinect Adventures. And it needs a price-tag that's inclusive, so either some mind-bogglingly awesome PC experience that works with a cheap Windows MR headset, or a $150 widget that people will buy en masse, or something like a pair of specs that'll replace smartphones as an everyday item so that people are willing to spend the $500+ to have it. Until then, any enthusiasm regarding VR and AR will be muted, akin to waiting for the next-gen TV sets to be announced, or wondering what Apple will add to the next iPhone.
As they've invested $500 million into Magic Leap, it seems unlikely they'll have a discrete product of their own. Only real player could be Apple, which seems implausible as there's nothing that really fits the Apple world until we have cool Aviator Sunglasses with displays. I think they'd like Facetime with AR etc., but I doubt they'll jump in this early before the experience can be worth doing. Kinda like iPad didn't happen until the tech was good enough to enable it properly, while others experimented for years with devices that never took the world by storm due to limitations. A me-too headset from Apple would be very unlike them.