Then that would be called Bollywood!
Anyway, "custom" is a subjective term. Like I mentioned in my OP, I suggested it 'could' be the basis for Hollywood. They wouldn't need a 'new' architecture but adapt this architecture for Hollywood and customise it but the fundamentals of the architecture would still be the same but with different CPU and memory interfaces etc.. ATI have 3 major architectures in the works, SM2, SM3 and SM4. I don't expect Hollywood to stray too much from their SM3 architecture...
Regarding the emulation of Flipper, check out the Flipper patent that I linked above, it also describes it's emulation,
I rest my case! My nomenclature confuzzlement continues! Not sure what to look for there but unless I'm missing something, they still say 7xxx are G4's?
To add to the AIM alliances nomenclature mess, just realised that Altivec is aka VMX, aka Velocity Engine! No wonder the AIM alliance collapsed!