In all honesty, they are too late. As you mention I'm an avid PS Store supporter and purchase all my downloadable games through them. So, what has happened the last month, I've turned to download all cross platform games now on XBL. Since they decided to keep my off the system that past month, not offering me any 'value' to come back to the PS Store, I'll stay over on XBL at this point. So, I'd say they do have concerns over not supporting their most 'loyal' customers.
I sit hear and read through all these posters saying this is a great deal for Sony, and the users should be thankful. Well, much like Shifty has been saying, I'm NOT thankful. 'Value' is surely an entirely subjective term and varies from user to user. To make blanket statements like I should be thankful for the 'value' Sony has given me is pretty silly logic.
And what would You like to get from Sony?
I think list is great, top PSN titles for free and 1-2 months of plus, awesome gifts for free service.