IQ is all but equal these days.
...which was my point, unless there's a typo here or I'm pretty drunk.
Price doesn't matter except among comparable performance groups.
...but it does differentiate cards in the eyes of the consumer, right?
If driver reliability is a major purchase factor, you shouldn't be looking at brand new gaming architechures.
That's bollocks, especially in this day and age.
Of recent memory, the only set of cards to experience serious driver issues (like crashes or hangs) are Nvidia's G80 line up of cards [which again, is a way to differentiate between different cards and IHV's], particularly with the poor Vista support.
All other cards and drivers have been quite rock solid stable, and have been for the last couple years.
Warranty considerations? Again, assuming that you will buy from one of your chosen vendors, how do you decide between EVGA's 8800 Ultra, 9800gx2, and the gtx280 (all for $549.99)? Or between the 260 FTW ($379.99) and the 9800 gtx ($369.99)?
Between the 8800 U, GX2 and 280, I would go for the 280 without question.
Why? I prefer the nature of single GPU's over multi-GPU solutions like the GX2--there, I differentiated and picked a card.
Also, I tend to ignore factory overclocked models as I find that they take some of the fun and joy out of owning the card. They also happen to take extra money out of the wallet for no good reason too.
Since when have you been able to upgrade video cards?
I was referring to CrossFire/SLI.
For example; someone who currently owns a Radeon HD4800 card could easily consider a second card if they continue to use Intel chipsets and processors. Someone else with a GeForce will be locked to nForce equipped motherboards (either by the nForce 200 bridge chip or nForce SLI chipsets) if they want to purchase another card.
If you are that interested in power efficiency over performance, the newest dual-chip, dual slot cards are the wrong place for you to even consider giving a look.
Where did I even mention that I was talking exclusively about high-end, top tier performance cards?
Also, why should someone with a high end card be forced to put up with higher power consumption? Surely you don't think that PowerPlay or Hybrid Power is a waste of time do you?
10.1 currently offers exactly squat and would be a stupid reason to purchase one card over another.
Most users purchase graphics cards for the long run.
DX10.1 has the potential to be just as useful as any other post-distribution, add on feature set.
In fact many are excited at some features of DX10.1 such as the single render MSAA pass and global illumination.
We haven't even seen DX10 being utlised properly yet, so don't you think it's a little too early to write off DX10.1?