More like ATi marketing is so poor. I've always wondered how Nvidia's products manage to enjoy such high ASP's in comparison to their equal or superior ATi counterparts.
Huh? Nvidia is basically ATi's equal or superior at every price range.
There's a little image qaulity issue but most people dont care very much about that, since it's not something a layperson would even notice.
7900GTX is pretty comparable to a X1900/50 XTX. Same in SLI configs.
In most catagories NV arguably has the lead. 7900GT beats a X1900GT most of the time, especially when vendor overclocked as most NV cards sold are.
And to me where ATI really messed up, is they have nothing even CLOSE to the 7600 GT at $130 now. I mean they're not even trying to compete at that segment any more. Which is probably the most popular segment too boot. X1800 GTO was I guess the competition, but ATI's architecture missteps are such that the die size is huge for that part, including a 256 bit bus, so it cant compete on price, or even performance anyway, 7600GT is faster most of the time.
ATI has some nice new parts that put the perfomance pressure on NV in the 199-299 segments (again lacking the crucial $130 part though), but guess what, the 7950GT and GS will counter or exceed those in a couple weeks. All the while NV has the advantage of so much smaller die sizes the profit differences aren't even close.
And as well, NV cards use less power, which is probably easily as or more important to the average user than the small IQ issues that favor ATI. Electric bills aren't cheap these days, besides heat etc issues.
And I haven't touched on the 7950GX2, which like the 7600GT ATI doesn't have any real answer to at all.
Nope..not seeing any equal or superior ATI parts selling at lower ASP's here..by and large..
I will agree NV is generally more popular though, but if ATI was generally significantly faster, which they aren't, people would throw their NV preferences out the window. And with double size dies, there's not much excuse for ATI not being a hell of a lot faster than NV. But they simply aren't.
Too me marketing is usually one of the most overrated factors in business success. I've never seen an Nvidia commercial. The only IHV marketing I can think of at all right now is ATI's ever present Ruby chick. That's it. Cant think of any NV marketing at all. Dont even know what this marketing is..is it banner ads? Dont recall seeing any banner ads for ATI/NV either.
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