scooby_dooby
Legend
Oh I realize that, which is why I stated that I think that's ROG's best argument so far, but as I said it's yet another gamble....Shifty Geezer said:
Do the math, if they include the HDD at cost, that's $40 / console they're losing on memory cards. If they sell 12million consoles in the first year, that 500 million dollars they just lost...
How long is it going to take to sell 500million dollars worth of content? Why should they even take such a risk?
Much less risky to create the content, that will drive the HDD sales, not force HDD's on 100% of the userbase in hopes they will eventually buy some content. If they can offer a kick-ass VOD service, with downloadable movies, trailers, music video's etc, they will have no problem moving HDD units to the people interested in such content, AND they can sell the HDD as a profit(instead of at cost), as it won't be built into the base unit costs.
Also, MS is in a different position entirely because their base console can easily meet the $299 pricepoint, which allowed them to bundle the HDD, and offer it for signifigantly higher price of $100, still being within the threshold of affordability at $399. Sony's wil be struggling to get their base unit to $400 USD, including a HDD would force them to raise the cost even more, and they would probably have to do so at cost since $450 would be pushing it, they don't have the luxury of making some profit on the HDD like MS did with their premium package.
Basically I only see 2 scenarios going down, $399 no HD, or $499 w/ HDD because I don't think tehy're prepared to give up teh profit made from memory cards. I think the $399 with no HD option will be much more appealing to mainstream consumers, and that's what Sony will go with.
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