Why?
1. Durango has the same CPU
2. Durango has the same aggregate bandwidth (DDR3+ESRAM VS GDDR5).
3. Durango has a much lower latency memory system
4. Durango has 33% less GPU flops.
5. Durango has lower power consumption.
6. Durango has significantly lower costs.
Performance-wise it boils down to point 3.) vs. 4.)
Sales-wise, it boils down to 3.) vs 4.) qualified with 6.)
It's like it is 2005 all over again.
Back then Sony's PS3 was also hailed as a sure winner with its 230GFLOPS CPU vs. the 360's 77GFLOPS, 400GFLOPS (heh !) GPU vs the 360's 240 GFLOPS, HDD in all SKUs, Bluray drive vs DVD and twice the main memory bandwidth (graced with the awesomeness of XDR memory).
Guess what? The cost almost killed the Playstation brand and the majority of cross platform games was (is) better on the 360.
So lets just wait a year to see actual games on actual hardware before passing judgement.
Cheers