Megadrive1988
Veteran
http://www.gamespot.com/news/2004/06/21/news_6101035.html
Sony sticker shock: $500 PlayStation 3, $249 PSP are possibilities
Revenues, sales, even price tags are on the rise as analysts address
the upcoming transition to next-gen machines.
In a year-end report that puts Leo Tolstoy to shame, industry analysts
Michael Pachter and Edward Woo of Wedbush Morgan Securities presented
the industry today with a 144-page tome of charts, theories,
prognostication, and predictions. Unlike Tolstoy, however, their book
has a happy ending.
Titled: The Definition of Insanity: Why The Next Console Cycle Will
Start Off With A Whimper, the analysts present an "in-depth look at
interactive entertainment software." And while many of the report's
data points were revealed in May, during a Pachter-hosted E3
Conference Program luncheon, most of the data is, in fact, new.
Probably the most exotic of the report's predictions was a reference
to Sony's PlayStation 2 update. The report suggests Sony is
considering adding PSX and TiVo-like functionality to the PlayStation
3. And if it does, the sticker price on the unit could climb as high
as $500. The report states: "We expect Sony to introduce its next
console with more functionality than its current console. We base this
conclusion on the introduction of the PSX, planned for late this year.
The PSX will include a Digital Video Recorder (similar to TiVo)
functionality; broadband Internet accessibility; wireless LAN
functionality; and DVD read-write functionality. These features add
approximately $500 per unit to the cost of production, resulting in an
expected launch price of around $700. By late 2006, we expect the cost
to include these features to decline to around $250, but speculate
that the next generation console, should it include these features,
could debut at $500. At this level, we believe that many consumers
will be alienated."
Other key findings include an industry-wide growth rate (of revenues)
of 10 percent per year through 2010 and a growth rate of 14.5 percent
in revenues for console and handheld software in the US for the next
three to four years.
The report also suggests US publishers will begin to see a significant
increase in sales of game software in Japan, and that software sales
will surpass domestic music sales (in revenues) over the next two
years. Of note on the hardware front, the analysts expect that due to
increasing multimedia functionality (DVD playback, high-def
capabilities, and Web access) that the percentage of households that
own at least one console will climb from 38 percent seen during the
32-/64-bit cycle to 52 percent during the ongoing 128-bit cycle.
On the PC front, the report isolates three titles that will act as key
market movers: Doom 3, The Sims 2, and Half-Life 2, and that PC sales
overall will be driven to "near record levels."
As well, the Wedbush analysts check in with their estimate of the PSP
launch price, pegging the hardware to sell at $249.99 and software to
retail for around $30.
Ultimately, it will be female gamers, the increased spending power of
"tween" gamers (8-to-14 year olds), and aging but committed gamers
introduced to interactive entertainment on the Atari 2600, for
example, that will fuel the continued and dramatic growth of the
industry.
The report's summary closes with the following brave prediction: "We
expect interactive entertainment to be the fastest growing
entertainment sector over the next five to 10 years. We forecast the
interactive entertainment industry to grow US software sales by
approximately 11.4 percent per year over the next three years. We
project book and music sales to grow less than 5 percent per year over
the next three years and we believe that box-office movie receipts
will grow in the 2-4 percent range over the same time period. Using
our projected growth rates, we forecast that the US interactive
entertainment industry in 2004 will continue to be larger than these
competing entertainment sectors (with the exception of the music
industry which we believe will be surpassed over the next three
years), becoming the largest of these major entertainment sectors
within the US."