Ike Turner
Veteran
Very old commercial, that one (still has the February release date). And yes, it's a commercial. Any "interview" that starts with the company logo is not an interview. They're telling us exactly what we want to hear, nothing more. And I didn't hear any questions being asked.
Back on topic, since this is a Tomb Raider thread and not a Bioshock thread, early reports say that TressFX has a noticeable hit on performance, and doesn't actually work as well as it looks in their stills (particularly with physics). Pretty, but not realistic, and not optimized in any way. Most of the players I've seen are turning it off.
The "noticeable hit on performance" only happens on NVidia GPUs right now and from the videos I've seen it looks pretty good (miles ahead of the "regular hair" version anyway).