I recall ducting and baffling being pretty common in DIY cooling in the early/mid-2000s. Pretty sure I had cardboard intake and exhaust baffling for my thunderbird at one point, and later for two radiators that were side by side. It's really too build-specific (case, mobo, heatsinks, etc) to be productized other than those side-panel ducts that pointed straight at the CPU, and that went away when cooler design shifted from top-down heatsinks to towers, along with the move from 60mm and 80mm fans to 92mm and 120mm.
Thermalright had an accordion-style exhaust duct that you could strap between the back of the heatsink and case exhaust, but I don't think it was really all that necessary as a tower cooler is practically right next to the case exhaust already. I'm also not sure how broadly beneficial they truly are. A server or laptop is one thing, as you've got limited space and positions for intake and exhaust, and limited overall volume, so your only option are small, noisy high pressure fans with ducts to make sure everything gets a predictable amount of air. A desktop PC has tons of area, flexibility, and volume so you get to use large diameter, quiet, low RPM fans.
In a world where PC cooling is mostly about AIOs, water kits, and cases with pre-made mounting points for radiators, the whole DIY hotrod culture feels like a thing of the past. People aren't cutting and assembling their own side windows, they're not buying heater cores and aquarium pumps, or using PVC pipes for bong coolers. Reminds me that I should post a picture of my Geforce DDR. Probably the least photogenic water cooling job ever, but it was fully custom.