Re: Europe / GTA4 / X360
http://www.gamesindustry.biz/articles/microsoft-s-gta-iv-spend-to-match-halo-3
Er... how about starting it? Less than two weeks until the release...
Re: Europe / GTA4 / X360
http://www.gamesindustry.biz/articles/microsoft-s-gta-iv-spend-to-match-halo-3
In the UK, which is no basis for the rest of Europe which MS claim they are winning in the article Shifty posted.Yeah... The fact that the X360 still has the lead and now the pace the PS3's catching up with it has slowed done considerably, well that totally does not matter at all.
If MS cannot even overtake the PS3 in the UK it's European "stronghold", they aren't going to be doing so in the rest of Europe.
Er... how about starting it? Less than two weeks until the release...
"The campaign starts this week with lifestyle press advertising and hits the TV screens this weekend, running through and beyond launch and we’re confident this will help drive awareness of GTA IV and Xbox 360 with a very wide audience.
Well MVC reported that it's price cut only made it compete with the PS3 in the UK (it was still lower according to them) so I'm guessing it isn't that big of a deal and will not stop the PS3 claiming victory in Europe.
Microsoft has revealed that Xbox 360 sales have doubled in Europe since it cut the price of the console on 14th March. Well done self, it said.
The platform holder reckons its console is number one in Europe, the Middle East, and Africa, as it owns 42 per cent of the market in terms of life-to-date sales.
We don't understand that, but we do consider its attach rate of seven games per console to be really quite high; the PS3 only manages 3.8, and the Wii just 3.5.
Well MVC reported that it's price cut only made it compete with the PS3 in the UK (it was still lower according to them) so I'm guessing it isn't that big of a deal and will not stop the PS3 claiming victory in Europe.
Ohh how the times have changed when a playstation console claims "victory" for second place.
I highly doubt Sony is going to get sucked into the same strategy MS used last generation, who scratched and clawed to claim second last generation only to find themselves in a 4 billion dollar hole. Its makes even less sense when you when you consider that the third place finisher last generation didn't eat billions in losses and is currently first this generation.
Sony will be best served by finding the strategy that maximizes the profit potential of the PS3, whether that lands them into first, second or third place is irrelevant. Your place in the market isn't determined by PR statements, its determined by brand, hardware/software features, library, price and timing.
This console "war" is pointless a lot of times. You can be successful in an industry without being the "leading" product.
To be fair, double sales is meaningless. If XB360 were to triple it's sales in Japan with a big PR banner, it'd still amount to nothing. Furthermore outlining the best LTD sales doesn't tell you how well you're selling at the moment which reflects on future position. eg If XB360 sold 5 million in year one, then dropped to 1000 a month after that while the competition sells 200k a month, a doubling to 2000 a month would allow a press release of "We've doubled monthly sales and are number one in LTD in the territory!" yet the platform could still be 'dead' regards sales and set to 'lose' the territory.yea, MS has no chance
To be fair, double sales is meaningless. If XB360 were to triple it's sales in Japan with a big PR banner, it'd still amount to nothing. Furthermore outlining the best LTD sales doesn't tell you how well you're selling at the moment which reflects on future position. eg If XB360 sold 5 million in year one, then dropped to 1000 a month after that while the competition sells 200k a month, a doubling to 2000 a month would allow a press release of "We've doubled monthly sales and are number one in LTD in the territory!" yet the platform could still be 'dead' regards sales and set to 'lose' the territory.
Not that I think this is happening regards XB360, nor that I even rate 'losing' as anything to care about for any platform as long as its successful enough to supply the people who bought one the experience they wanted when they bought it. Only pointing out bolding parts of this PR statement doesn't show a healthy current position for the platform. A statement 'we're outselling PS3' would have been a far stronger statement, and I can only guess by its absence MS either don't know or are still selling less.
To be fair, double sales is meaningless. If XB360 were to triple it's sales in Japan with a big PR banner, it'd still amount to nothing. Furthermore outlining the best LTD sales doesn't tell you how well you're selling at the moment which reflects on future position. eg If XB360 sold 5 million in year one, then dropped to 1000 a month after that while the competition sells 200k a month, a doubling to 2000 a month would allow a press release of "We've doubled monthly sales and are number one in LTD in the territory!" yet the platform could still be 'dead' regards sales and set to 'lose' the territory.
Not that I think this is happening regards XB360, nor that I even rate 'losing' as anything to care about for any platform as long as its successful enough to supply the people who bought one the experience they wanted when they bought it.
its console is number one in Europe, the Middle East, and Africa, as it owns 42 per cent of the market in terms of life-to-date sales
im looking forward to the spin tommorrow when NPD numbers come out
always good for a laugh
Since you broke the news you win this month's NPD thread iceberg