And you've summed up exactly what Democoder is so disgusted with: The partisan discussions that are rampant here.
Partisan discussions are rampant everywhere. And democoder was no exception to being a part of them here.
I'll tell you what I think DC's problem really is. (Though he's free to argue against it if if wants, of course.)
"His team", for the first time, is being a victim of
nvidiot fans. THEY are now "turning against" nVidia. Just take a look at NVNews.
(To be clear, I'm not saying nvidiots are worse than fanATIcs.) What I'm saying is, there's this "lashing out" at nVidia now, for the pretty STUPID reason that "nVidia let us down! This new card doesn't kick ATI'S Ass!"
And when
the masses start to get this attitude, that's when everything just gets blown WAY out of proportion. And DC just doesn't want to face the multitude of bullsh*t that's sure to come. I don't really blame him, but in all honesty, I think if the tables were turned, and ATI was getting hammered, DC would still be here.
We witnessed the same thing happen with the VSA-100 / GeForce / GeForce GTS era. The public pretty much
turned on 3dfx almost instantly. Why? Because the product
did not meet expectations of the masses no matter how high or unreasonable those expectations may have been.
I think I may have underestimated the possible reprocussions of the GeForceFX "launch." The expectations for the FX were
so high, and the "fans" (read: masses) feel "so betrayed" that in one single day, I can feel the public sentiment start to move to ATI.
The "nVidia Brand" is in big trouble. And that can cause a major impact.
There are two things that contributed to the super-high expectations of FX.
1) Bullsh*t hype. Sites like Anand talking up the NV30 months before the thing was even taped out. Other things like vague benchmark references released by nVidia themselves.
2) Radeon 9700. Naturally, when the competition puts out a kick-ass product, the natural instinct of the masses to to assume the competitor's
next product will just kick more ass. Just because it has to. Nevermind any consideration of if it's even possible...
If there's any good news for nVidia in all this: is that "the masses" can be swayed back in another instant. Desptite all the "fanboy rhetoric", all the "nVidia is a crap company" talk going on, the masses tend to go where the products are best. So "all nVidia has to do" to start getting the mindshare back....is to build a clearly superior product.
3dfx never got that chance, and it thus folded.
nVidia isn't anywhere near in that type of dire situation of course. However, one or two more cycles of nVidia not being
perceived as haveing the best products, and all the sudden it will be ATI reaping in higher profit margins as the OEMs want to have "ATI Inside" in their boxes, and will be willing to pay a small premium for it.