It's a matter of perspective. NV can't afford bigger than 80mm2 SoCs while Apple can with the volumes its dealing with.
If there is enough demand from NVIDIA's partners for larger and more expensive SoC's with even higher performance, then NVIDIA will certainly do it. But in the meantime, NVIDIA appears to have done a nice job given the die size constraints in Tegra 4.
As for the respective claims we will find out soon in real time measurements if and to what degree is all of it true and we'll also see in due time what other upcoming 28nm SoCs will be able of in more apples to apples comparisons.
It is pretty clear that Tegra 4 should outperform A6X in the GLBenchmark 2.5 HD Offscreen 1080p test. After all, even with an artificially low GPU clock operating frequency where texture fillrate and triangle texture rates are merely equalized with Tegra 3 (which is completely unrealistic), Tegra 4 is already more than 3x faster than Tegra 3 in the GLBenchmark 2.5 HD Offscreen test. Considering that Tegra 4 will be operating at GPU clock frequencies that are
higher than Tegra 3, it is almost a foregone conclusion that Tegra 4 will supplant A6X at the top of the GLBenchmark chart.
They managed for the first time after 6 generatons of mobile stuff to have the fastest SoC in terms of GPU performance and that for a limited amount of time
This statement is a bit disingenuous. The reality is that, since the ipad came out in 2010, NVIDIA has had only three generations of Tegra devices: Tegra 2, Tegra 3, and soon Tegra 4. So let's give credit where credit is due
As for the comment about having the fastest SoC for a limited amount of time, you do realize that mobile SoC's get refreshed/updated roughly every 12 months (or less)? By definition, the world's fastest SoC will always be around for a limited amount of time, period.
Are you willing to bet that frequencies will be exactly the same between T40 and AP40?
Obviously the GPU (and/or CPU) clock operating frequency will be different between AP40 and T40. NVIDIA has already admitted that operating frequencies will vary to some extent, just as was the case with Tegra 3. That said, looking at Tegra 3, the GPU clock operating frequency of higher performance variants was never more than 25% higher than lower performance variants.
2x faster?
Sure, why not? After all, the GPU performance of A6X is up to 2x faster than A6. NVIDIA has already claimed that the Tegra 4 GPU is faster than A6X (even in GLBenchmark 2.5). If we assume that the top Tegra 4 variant has a GPU that is 10% faster than A6X, and if we assume that AP40 will have a GPU that is 25% slower than than the top Tegra 4 variant, then the GPU in AP40 would be up to 1.7x faster than the GPU in the iphone 5.
Ok....in any case as above I'd rather compare AP40 when it appears in final devices vs. iPhone6 or anything else other competitors will release in the meantime.
This doesn't make sense to me. The iphone 5 was widely available only ~ 3 months ago. If a smartphone using AP40 is available within the next three months, it will clearly be a direct competitor to iphone 5. As for iphone 6, one may as well compare it to AP50 (ie. Logan / Project Denver) too.
Just in case you've missed it there are differences in power envelopes between a tablet and a smartphone SoC.
No, I didn't miss that. But looking at Tegra 3 as a guide, it is very clear that both CPU and GPU clock operating frequencies varied by no more than ~ 25% for different SoC variants. With Tegra 4, SoC die size is no bigger than Tegra 3 (although obviously transistor density is up), and NVIDIA claims that average power consumption is 45%
lower than Tegra 3.
Ultra yawn for the HDR camera stuff. Let's see final devices appear on shelves and I reserve then any judgement in comparison to anything else.
Ultra yawn? The ultra-fast HDR camera photography is what it is, simply a much faster way to take photos with HDR.
And just in case you haven't also noticed the market doesn't spin around Apple by far.
The market doesn't spin around Apple, but Apple is certainly the benchmark when it comes to mobile GPU performance.
NVIDIA could for the moment only dream to yield the amount of smartphone design wins and sales volumes of either Qualcomm or Samsung.
This statement has no relevance as to the merits of the Tegra 4 SoC. That said, NVIDIA did sell many millions of Tegra 3 SoC's. There is also a slide on NVIDIA's website stating that Tegra 4 already has more design wins than Tegra 3. Clearly NVIDIA has much more room to grow their mobile business than Qualcomm, Samsung, etc.