Why would Nvidia integrate CELL into the GPU at the very last minute? Think about it in terms of understanding the concept of CELL. CELL is an architecture designed to be scalable, powerful, but also to be a CPU. I'm sure you could customize CELL to the point where it resembles nothing like the CELL CPU going into PS3.
Basically, Sony doesn't need to have CELL be the GPU because the CPU will be CELL. Nvidia and Sony both understand that the GPU will be awesome on its own and it would be foolish to complicate if further for it to be CELL based. There will need to be customizations made to the chip for it to communicate and interface with the CELL CPU in PS3, but that doesn't mean it will be comprised of CELL.
IBM, Sony, and Toshiba all designed CELL for their own purposes. The adaptability of CELL has yet to be seen and we will see in the future if it can fill as many roles as some think it can.
Basically, Sony doesn't need to have CELL be the GPU because the CPU will be CELL. Nvidia and Sony both understand that the GPU will be awesome on its own and it would be foolish to complicate if further for it to be CELL based. There will need to be customizations made to the chip for it to communicate and interface with the CELL CPU in PS3, but that doesn't mean it will be comprised of CELL.
IBM, Sony, and Toshiba all designed CELL for their own purposes. The adaptability of CELL has yet to be seen and we will see in the future if it can fill as many roles as some think it can.