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Is Nvidia about to change forever? | Jon Peddie Research
January 4, 2021
January 4, 2021
Although Nvidia continued to defy gravity and increased its gaming business while the overall PC market declined, the company knew it needed deeper support for these new markets. So, in March 2019, Nvidia announced a deal to buy Mellanox Technologies for $6.9 billion. It was the largest acquisition the company ever made and gave them the premiere data center networking company. Nvidia now had two of the four essential hardware elements of HPC, data center, AI, and VM. It still didn’t have a storage or a CPU offering—things needed to be a full-fledged data center company.
A year and a half later, in September 2020, the company announced it would buy Arm Holdings from SoftBank Group for $40 billion. Arm had won sockets in supercomputers, servers, and other data center devices. Nvidia now had three of the four essential data center components.
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Nvidia will remain a leader in gaming. But its future will be in computing—computing from simple little beeping IoT devices to supercomputers. The financial statement will shift as Arm sales (est ~$1 billion, maybe a little less today) start to click in. Revenue-wise, that’s not much compared to the ~$6 billion the company pulls in from gaming. But Nvidia didn’t buy Arm for revenue. It bought it for sockets, customers, and associative opportunities.
As Intel enters Nvidia’s cash cow GPU market, Nvidia enters Intel’s cash-cow CPU market. And Arm outsells Intel in unit CPUs by 20 to one or more. Intel can leverage its CPU sockets and offer a GPU. Now Nvidia can do the same thing. And Arm demonstrated how effective that can be with their puny Mali GPU. Just imagine what Arm customers will do with an Nvidia GPU.
So, gaming got them here, and gaming will forever be a part of Nvidia, but Nvidia is no longer just a gaming company.