Essentially you could spin countless of scenarios based on each PR/marketing oriented illustration. My personal judgement on any new architecture/GPU out there falls only after I can read/evaluate a healthy number of independent measurements in an as large as possible variety of games.
Under that light try to make a list of games during 2010 for games with a DX11 path and the amount of tesselation that's going to be used; considering GF100 is aimed for a March launch there won't be much to show anyway. And that's exactly the reason why I feel that the results for the Unigine Heaven demo have been overanalyzed.
Since I as a user can hardly make much use of any tesselation hw pipeline during the year I'll leave it to developers to decide which implementation suits their needs better or ends up being more flexible or efficient and it won't in the least influence my buying decisions.
It's part of a marketing whitepaper/campaign and I can't see one good reason why I should be sold by it and that irrelevant if it would be AMD or NVIDIA.
***edit:
if you really want to protest against carefully selected case scenarios here's a far better case: http://www.hardocp.com/image.html?image=MTI2MzYwODIxNHh4VHN0ekRuc2RfMV8xN19sLmdpZg==