Hmm.
I'm really into quiet computers, particularly at home. I read this too, so I started to wonder if I just misread current trends due to personal bias. So I asked my local dealer about what customers ask for.
Outside vanilla, very few people ask for high performance "overclocking" fans. Noone, basically. The few people who seem to be into overclocking go for water cooling instead. What is requested is quiet or small computers, in that order. The people who want small want them to be quiet as well.
Of course, this is just one dealer, but it jives with what I've seen in the marketplace and on boards. Even hardware reviewers object to noise, and you'd expect them to be tolerant - the GeforceFX backlash was huge. Another major trend in computing is away from desktop systems entirely, towards mobile computing.
I have had this feeling for some time that nVidia has lost sync a bit with the gfx-market reality, and 120 Watt GPUs fit into that pattern. Bulky and noisy systems aren't "badges of honour", sorry.
Entropy