Not quite true. Nvidia did TRY a 6800 Ultra "refresh" but it was so horribly overclocked that they couldn't cherry pick enough to make it retail reality. However they WERE able to rain on ATI's launch by making sure the 6800 Ultra was available to reviewers.
Likewise, with the 7800 GTX 512 "refresh," which again they had a difficult time hand picking enough in numbers at the required clock speeds to make more than just a token appearance in retail. I still remember multiple friends that waited months hoping one would come in stock camping Newegg for a chance to pay over 1000 USD for a card that was only marginally faster than a R520.
Regards,
SB
The 6800 Ultra 512MB "refresh" consisted of a different PCB, double the memory of it's predecessor and very slight clock increases. I don't think anyone believes it was meant to become a market commodity (especially because they are still to this day extremely rare).
It's as you said, a reviewer's card, much like the X700 XT, for instance
As for the 7800 GTX 512MB, it was a different story.
Yes, the cooler was different, yes the PCB was mostly the same, but there were very substantial clock increases. The core was raised a full 100MHz above the standard GTX -something that even with overclock was difficult to accomplish on the cheaper model-, and the memory chips consisted of the -then rare and expensive- 1800MHz GDDR3 parts from Samsung.
And, despite the bad reputation, there were indeed a quite a few more GTX 512 cards in the wild than when Nvidia silently announced the 6800 Ultra "Extreme".
The outrageous price-tag led to it being very unpopular, and it did have a mere 4 months at the top before the 7900 GTX came out in March 2006.
In the current "halo product segment", the 8800 Ultra is far from having anything quite like it. Even the 8800 GTX couldn't be beat by the HD2900 XT (512MB or 1GB), so it could have been a rare bird if Nvidia wanted to.
I don't think that's the case, however, since you can easily buy an Ultra -if you have the money for it anyway- ever since it was announced.