I saw this story posted by Hanners on EB's frontpage this morning and hadn't seen it here yet:
Hanners at Elite Bastards said:3Dc was always an open source technology, so seeing NVIDIA jump on it at the first available oppportunity is no great surprise, but good news for us consumers.
3Dc is a new compression marchitecture meant to increase the level of details in games. All ATI cards from X800 generation upwards have this capability and it turns out that new Nvidia cards are going to use it as well.
We believe the upcoming G70 has this support already, as it's taped out. It is the first compression technique optimised to use normal maps, allowing per pixel control over light reflection from a textured surface. In other words, it can look very good.
The Inquirer has the full story.