NPD September 2009

It's a mixture of both, since people tend to buy games with consoles.

It is a mixture, no doubt, to which I would highlight the existing thread theory of purchasing 'the classics' in a setting like this. I know for me, I'd gravitate more to KZ2, Resistance, and MGS4 probably.

Beyond all of that though, if we turn back the clock a year we'll recall that Uncharted and gang never sold on the level of the 'name recognition' titles, multi-platform or otherwise (Halo), simply due to that: people don't know what it is.

My brother bought a PS3 this summer and was telling me recently that he's been hearing good things about this game called Uncharted 2, as if I wouldn't have heard about it. It is on the periphery of his awareness, whereas a game like COD is front and center. On the flip side though, he just got Demon's Souls due to the word of mouth on it as far as 'good RPGs' go. In fact his excitement on it is partly what tipped me over to grabbing it as well.

I will always expect any PS3 exclusive to underperform any game with Halo in the name or massive multi-plat IP franchise. But that said, I think PS3 game sales have hit a stride of sort, whether they are under the 360's or not, I think Sony can be pleased with the trending at the moment. It'll be interesting to see October/November numbers.

And of course, a nice boost on hardware sales.
 
Exactly, the Top 10 should be viewed more from an install base perspective than a monthly hardware sales correlation IMO.

Yet you would expect new consumers to buy games along with their console. if those 400K+ consumers bought 2 games with their purchase that should be nearly 1M software units. I dunno, maybe new console owners don't buy a lot of games? I know I typically would get 2-3 games when I bought a console. Maybe more people are like me: I bought the best 2-3 games on the platform which were typically platinum at the time.

Ironically with the 360 I spent a bit of time with demos (months even!) and a number of my first purchases were XBLA games. Which was shocking because I know I told NavNuc I had little interest in XBLA!

Anyhow, maybe the expectation of consumers buying games with a console it too high. With platinum titles, demos, arcade games, and with the PS3 BluRay I guess maybe we shouldn't expect a big bump in software sales even if HW does see a bump.
 
It is a mixture, no doubt, to which I would highlight the existing thread theory of purchasing 'the classics' in a setting like this. I know for me, I'd gravitate more to KZ2, Resistance, and MGS4 probably.

Beyond all of that though
, if we turn back the clock a year we'll recall that Uncharted and gang never sold on the level of the 'name recognition' titles, multi-platform or otherwise (Halo), simply due to that: people don't know what it is.

My brother bought a PS3 this summer and was telling me recently that he's been hearing good things about this game called Uncharted 2, as if I wouldn't have heard about it. It is on the periphery of his awareness, whereas a game like COD is front and center. On the flip side though, he just got Demon's Souls due to the word of mouth on it as far as 'good RPGs' go. In fact his excitement on it is partly what tipped me over to grabbing it as well.

I will always expect any PS3 exclusive to underperform any game with Halo in the name or massive multi-plat IP franchise. But that said, I think PS3 game sales have hit a stride of sort, whether they are under the 360's or not, I think Sony can be pleased with the trending at the moment. It'll be interesting to see October/November numbers.

And of course, a nice boost on hardware sales.


Beyond all that though, you'd expect new buyers to also gravitate to the current hot new game, Batman:AA or the old standby for the demographic, Madden 10 both of which sold much better than the install base split %.
 
Joshua Luna said:
if those 400K+ consumers bought 2 games with their purchase that should be nearly 1M software units. I dunno, maybe new console owners don't buy a lot of games?

If they did though, (buy 2 games each), would those collective sales push any single title into the Top 10?

Beyond all that though, you'd expect new buyers to also gravitate to the current hot new game, Batman:AA or the old standby for the demographic, Madden 10 both of which sold much better than the install base split %.

True enough. The Madden just yes. Actually I just looked up Batman (any movie IP-based game I ignore outright)... it's very well reviewed I guess.
 
A portion of the PS3 Slim owners are repeated PS3 customers. The rest may buy old games that they missed out previously. There are a lot of excellent choices now for PS3 owners.

The Top X chart usually highlights new game launches due to the peak sales pattern across all platforms for the entire user base.. The 400+K (or fewer) new owners spread across all the titles may not make much differences to the chart. If I am a new PS3 owner in September, I'd get LBP and SingStar ABBA for a start, and that's it.

I believe the head of Square-Enix mentioned that he doesn't expect the new owners to make much impact in the short term until after Christmas.


EDIT:

Carl B said:
My brother bought a PS3 this summer and was telling me recently that he's been hearing good things about this game called Uncharted 2, as if I wouldn't have heard about it. It is on the periphery of his awareness, whereas a game like COD is front and center. On the flip side though, he just got Demon's Souls due to the word of mouth on it as far as 'good RPGs' go. In fact his excitement on it is partly what tipped me over to grabbing it as well.

Where did he hear Demon's Souls from ? I am curious.
 
I think the lack of software is starting to wear on Wii. It's been a few years from launch, and there just isn't much compelling quality content. Think about it--since launch until recently, have there been any games that really outshone Wii Sports in terms of motion controls and content? Nintendo made a major snafu with pushing user-generated content during Xmas last year, and most third parties still aren't doing much more than trying to clone past successes and licensed software.
 
I'm really curious about Spector's Epic Mickey - seems to make use of the motion controller, has a big license attached to it, looks reasonably good (compare it to Super Mario Galaxy, not Uncharted 2) although it might be a bit too dark for small children... But it definitely is the kind of game the Wii seems to be ideal for.
 
If they did though, (buy 2 games each), would those collective sales push any single title into the Top 10?
No chance. In the UK, where we are fortunate enough to get weekly top 40 charts, we can see that the slim launch did push a couple titles back up: Killzone 2 to #18, Little Big Planet to #28. While these two have since fallen off a bit, GTA IV/PS3 popped back onto the 40th spot one week later. So make it three catalog games that had any visible "resurgence" due to the slim launch and price cut.

It's a far cry from entering the top ten for a whole month. If you average over a longer period, of course the spikes will be less pronounced.
 
Interesting, apparently NPD is claiming that for the month of September - X360 console, software, and accessories account for 32% of total console gaming related revenue. The most for any console.

That's quite a feat to garner 1/3rd of total console revenues with 6 consoles being actively tracked.

Regards,
SB
 
Yet you would expect new consumers to buy games along with their console. if those 400K+ consumers bought 2 games with their purchase that should be nearly 1M software units. I dunno, maybe new console owners don't buy a lot of games? I know I typically would get 2-3 games when I bought a console. Maybe more people are like me: I bought the best 2-3 games on the platform which were typically platinum at the time.

It might be true. Even so, if we assume that they are all like you and me people that buy new 360's and Wii's would also buy 2 games on top of having a larger userbase.
In addition platinum/older/cheaper games are bought by the left over consumers, whereas new tiles are bought by new and old consumers alike. Kind of hard still to reach the top 10 for a PS3.
 
Interesting, apparently NPD is claiming that for the month of September - X360 console, software, and accessories account for 32% of total console gaming related revenue. The most for any console.

Around $90M for just ODST. :p Console hardware would be a small blip comparatively. hm...
 
Around $90M for just ODST. :p Console hardware would be a small blip comparatively. hm...

At 1.28 billion for the console industry, that's almost 410 million for X360 console, software, and accessories. So yeah ODST was a big chunk of that. But amazingly enough take that 90 million out and they still would have captured 25% of the total console revenue.

I wouldn't be surprised if Wii+DS ended up giving Nintendo overall greater revenue share however, leaving the rest to Sony with PS3+PS2+PSP. But unfortunately I can't find any sources that comment on anyone other than X360's share.

Regards,
SB
 
I wonder... would rentals be covered as well :?:

Something doesn't quite add up as even if you include the other 200K+ titles, it's going to come up as less than what ODST did unless... everyone bought the $100-$250 SKUs for GH5 and The Beatles: Rock Band.
 
Remember that they are also including accessories. And while Nintendo had the top 2 accessories. X360 had 5 or the top 10 spots [edit: oops got the original number wrong].

Additionally, it may just be a simple case of X360 having better sales of older titles.

Either way 1/3 is a pretty impressive number.

Oh wow, I just noticed that neither "The Beatles: Rock Band" nor "Guitar Hero 5" hit the top 10 for PS3. So they didn't enjoy the same boost from new PS3 sales as Madden NFL 10 or Batman: Arkham Asylum.

Regards,
SB
 
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Something doesn't quite add up as even if you include the other 200K+ titles, it's going to come up as less than what ODST did unless... everyone bought the $100-$250 SKUs for GH5 and The Beatles: Rock Band.

There's some possibility of that (well, not all, but some): there's talk that the dollar amount for music games went up, even if the unit # went down.
 
Ack, *small blip comparatively* isn't small. My bad... lol The revenue for 360 consoles is probably similar if not just a bit more than what ODST did alone...

Anyways, regarding accessories...
Software sales soared by 5% to $649.32 million while accessories also recorded a 2% increase to $157.33 million. Hardware sales were the only category to suffer a decline this month, dropping 6% to $472.28 million,
For all platforms.

Either way 1/3 is a pretty impressive number.
Yup. :) (I just want to add things up. :p )

There's some possibility of that (well, not all, but some): there's talk that the dollar amount for music games went up, even if the unit # went down.

hm... Michael Pachter mentioned that both GH5 & TB: RB were both under $100M in revenue (all platforms). But yeah, a couple SKUs were above previous games (namely, The Beatles $250 set).
 
Oh wow, I just noticed that neither "The Beatles: Rock Band" nor "Guitar Hero 5" hit the top 10 for PS3. So they didn't enjoy the same boost from new PS3 sales as Madden NFL 10 or Batman: Arkham Asylum.

That is not really surprising is it? I mean if you don´t have the peripherals, those games are quite a big investments to go on top of your precious console purchase.
 
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