NPD September 2007

[RobertR1]

Many thanks to NPD. I apologize for the brief post, but I'm a little busy today. Enjoy.

HW Sales
PlayStation 2 215K
PlayStation 3 119.4K
PlayStation Portable 284.5K
Xbox 360 527.8K
Wii 501K
Nintendo DS 495.8K
Game Boy Advance 75K

SW Sales
360 HALO 3* MICROSOFT (CORP) 1 3.3 million
WII PLAY W/ REMOTE NINTENDO OF AMERICA 2 282K
NDS LEGEND OF ZELDA: PHANTOM HOURGLASS NINTENDO OF AMERICA 3 224K
PS2 MADDEN NFL 08 ELECTRONIC ARTS 4 205K
360 SKATE ELECTRONIC ARTS 5 175K
360 MADDEN NFL 08 ELECTRONIC ARTS 6 173K
WII METROID PRIME 3: CORRUPTION NINTENDO OF AMERICA 7 167K
360 BIOSHOCK TAKE 2 INTERACTIVE (CORP) 8 150K
NDS BRAIN AGE 2: MORE TRAINING IN MINUTES A NINTENDO OF AMERICA 9 141K
PS3 HEAVENLY SWORD SONY (CORP) 10 139K


Other #'s

Dollar Sales
Sep-06 Sep-07 YTD Sept 06 YTD Sept 07

Total Video Games $778.7 million $1.36 billion 74% $6.38 billion $9.37 billion 47%

Video Games Hardware
Console Hardware $145.5 million $418.6 million 188% $1.24 billion $2.69 billion 118%
Portable Game Hardware $98.4 million $126.25 million 28% $789 million $958.4 million 22%

Video Games Software
Console Software $335.8 million $550.5 million 64% $2.65 billion $3.35 billion 26%
Portable Game Software $109.6 million $103.1 million -6% $897.6 million $1.1 billion 23%

Video Game Accessories $89.5 million $157 million 76% $805.8 million $1.26 billion 57%

 

[RobertR1]

Bastard!!!!!!

 

[iceberg187]

Bastard!!!!!!

I need to find a hat to eat now

 

[RobertR1]

3.3 mil....wow!

And while Oct will obviously show Halo3 sales slip down a bit, I expect them back to past Oct numbers in Nov and Dec.

 

[Cryect]

The 40GB PS3 can't come soon enough.

 

[iceberg187]

The 40GB PS3 can't come soon enough.

Looking at the numbers, I don't think that is enough. Price drops without software causes spikes, they aren't really sustained

 

[chris100]

3.3m unit sold in only one week is reallly awesome....

 

[Cryect]

Halo 3 actually sold 2 weeks for this NPD (5 week month).

Edit: Whats really impressive is the almost ~50% attach rate for Halo 3.

 

[Mintmaster]

Holy crap. Didn't think it would happen, but MS actually cleared 500k by a decent margin. Assuming we have the usual doubling pattern from Oct. to Nov. and again from Nov. to Dec., I wonder whether MS can parlay these sales to a healthy 400K for this month.

Only 120k for PS3 in a 5 week month? So soon after their big $100 price drop? Wow. I guess the $400 SKU really is Sony's last hope for this year, and I doubt it'll help much. On the plus side, having holiday sales around 1-1.5M would at least limit the losses for Sony.

 

[Pozer]

Ouch at the playstation3 numbers.... They should have never launched at anything higher than $399 and looking at $299 this xmas season. Numbers like those will keep developers away from cell optimizing and insure bare minimum 360 ports if any.

 

[DeadlyNinja]

Wow, those numbers are crazy. I'm seeing a very mixed batch of signals here.

First we have the Xbox 360 doing amazingly well. Halo 3 sold 3.3 million, and I honestly don't understand why anyone would be surprised by that number at all. We know Halo 3 is going to sell. We know it'll boost sales of the 360 by quite a bit. Having sold over 500K is no joke! I believe that's double the normal amount for the 360!

Then there's the whole Wii deal. The 360 came out with it's most freaking amazingly weapon of awesomeness to battle against the Wii, and all it did was barely put a scratch in it's sales. I mean what the hell? The Wii had NOTHING worth buying for the month! I was expecting at LEAST a 100K difference between Wii and 360 sales.

 

[AlphaWolf]

PlayStation 2 215K = 43k/week = 169k 4w (down 16.3%)
PlayStation 3 119.4K = 23.9k/week = 95.6k 4w (down 26.8%)
PlayStation Portable 284.5K = 56.9k/week = 227.6k 4w (up 50.5%)
Xbox 360 527.8K = 105.6/week = 422.4k 4w (up 52.7%)
Wii 501K = 100.2/week = 400.8k 4w (down 0.7%)
Nintendo DS 495.8K = 99.2/week = 396.8k 4w (up 3.5%)
Game Boy Advance 75K = 15k/week = 60k 4w (don't know, don't care )

Just added weekly and what a 4week month would have been for comparison to august.


Obviously everyone that wanted Halo already had a 360.

<edit>
August Numbers for comparison.
PlayStation 2 202K
PlayStation 3 130.6K
PlayStation Portable 151.2 K
Xbox 360 276.7K
Wii 403.6 K
Nintendo DS 383.3K

<edit #2>Added % changes for 4w period.

 

[RobertR1]

More SW numbers (some repeated)

[360 Bioshock] - All Editions = 150K
[360 Halo 3] - All Editions = 3.3M
[360 Madden 08] = 173K
[360 Stranglehold] = 104.2K
[PS3 Heavenly Sword] = 139K
[PS3 Warhawk] = 45K
[PS2 Madden 08] = 205K
[NDS MySims] = 92.4K
[NDS Zelda: Phantom Hourglass] = 223.7K
[WII Metroid Prime 3] = 167.4K

 

[Pozer]

The Wii selling amazing hardware numbers but the casual wii demographic is buying games casually and 3rd parties aren't getting much love.

 

[psorcerer]

First we have the Xbox 360 doing amazingly well. Halo 3 sold 3.3 million, and I honestly don't understand why anyone would be surprised by that number at all. We know Halo 3 is going to sell. We know it'll boost sales of the 360 by quite a bit. Having sold over 500K is no joke! I believe that's double the normal amount for the 360!

Last 4 weeks 400k, 4 weeks before - 300k, for X360.
And THIS is "amazingly well"?

 

[DeadlyNinja]

The Wii selling amazing hardware numbers but the casual wii demographic is buying games casually and 3rd parties aren't getting much love.

Come to think of it, what exactly did the Wii have for the month of September? I can't think of anything 1st or 3rd party.

 

[silhouette]

That's odd.. It seems that ppl buy Wii only for the console itself and Wii sports that comes with the console. It seems very few ppl buy software for it. Well, honestly, I have Wii for 9 months and I have never had any motivation to buy another game during this time.

 

[Johnny Awesome]

That's funny. X360 is cleaning up.

At this rate MS will sell another 2 million units in the US from Oct-Dec. That's going to bury Sony in the US market. Sony needs software BADLY.

Remember when Sony execs expected the PS3 to hit 6 million by March '07 without any software? They haven't even reached 6 million period.

 

[Carl B]

Then there's the whole Wii deal. The 360 came out with it's most freaking amazingly weapon of awesomeness to battle against the Wii, and all it did was barely put a scratch in it's sales. I mean what the hell? The Wii had NOTHING worth buying for the month! I was expecting at LEAST a 100K difference between Wii and 360 sales.

Weapon of awesomeness?

What in the world does Halo 3/360 have to do with Wii? For Halo 3 to effect Wii sales, these systems would need to compete on the same plane of existence... and at the moment, they don't.

That's odd.. It seems that ppl buy Wii only for the console itself and Wii sports that comes with the console.

But what about that is odd though? I thought this was a known quantity for some time now. The reason people buy the Wii is in fact for Wii Sports itself - that title is the prime exemplar of the console's social/gameplay aspect. It was a genius move for Nintendo to bundle it with the Wii in the US.

 

[RobertR1]

That's odd.. It seems that ppl buy Wii only for the console itself and Wii sports that comes with the console. It seems very few ppl buy software for it. Well, honestly, I have Wii for 9 months and I have never had any motivation to buy another game during this time.

The Wii is a more of a social activity than a gaming platform. You see people not even interested in gaming getting one. However, they like it for the occasional company over and go "hey! let's play some boxing" They're not actively involved with gaming. Titles like madden/mp3 still do not appeal to them.