NPD May 2009

Not really seeing much in June that would push sales for X360, so I think there's a good chance they'll come well short of 220k.

Although I suppose if Prototype does well and Fight Night does incredibly well for the 1 week it'll be out at the end of June it may be possible. Other than that I'm not seeing much in June that'll make it a better month than May.

Regards,
SB
Batman asylum looks like a good game but I feel like E3 and all its announcements has killed the little momentum the game may have. June won't do any actor any good.
Is may a 5 weeks month?
 
Not really seeing much in June that would push sales for X360, so I think there's a good chance they'll come well short of 220k.

Although I suppose if Prototype does well and Fight Night does incredibly well for the 1 week it'll be out at the end of June it may be possible. Other than that I'm not seeing much in June that'll make it a better month than May.

Regards,
SB



June is a five week month. Just adding that 20% to 175k=210k.
 
The last two months are equally the lowest since July 2007 :???:

Well, it's down sure, but down 6% for May for 360 compared to down 37% for PS3 and down 57% (!) for Wii wold appear to indicate that in these tough times the X360 is still having relatively good sales.

The only thing that performed better than X360 in this economic climate and when compared to last year is the DS (which I still contend is a monster disguised as a handheld :)).

Take out the X360 and DS and all consoles are performing about how you expect with the economic recession continuing unabated.

If losses continue to mount at this rate for PS3 (compared to last year), I'm not sure they can hit Sony's target of 13 million even with a massive price cut. Then again perhaps PS3 is weathering the economic recession much better in Europe and other territories.

Regards,
SB
 
Well, it's down sure, but down 6% for May for 360 compared to down 37% for PS3 and down 57% (!) for Wii wold appear to indicate that in these tough times the X360 is still having relatively good sales.

Okay, fine, but that way lies Japan-level justification, where we're crowing about 11k over 6k.
 
Ms: We are the only console growing in 2009
Responding to a slow sales month as reported by NPD, in which industry revenues dropped 23 percent, Microsoft positioned its Xbox 360 as being the most robust console in 2009.
The company pointed out that Xbox 360 saw a 22 percent year-to-date increase over 2008, the only home console to do so.
Impressive if one thinks that , software wise, they had their worst 1st/2nd Q so far.
I won't be surprised if during the upcoming holiday season they start overtaking the wii on monthly sales.
 
Well, it's down sure, but down 6% for May for 360 compared to down 37% for PS3 and down 57% (!) for Wii wold appear to indicate that in these tough times the X360 is still having relatively good sales.


It is, but it could be argued it's mostly being propped up by the August 08 price drop.

In YoY comparisons, it's the only console priced less than a year ago. Well besides PS2..
 
Why would that happen?

A combination of weaker Wii sales and stronger xb360 sales.

The thing xb360 has going for it to expand it's marketshare among gamers is live. The more xb360's are out there, the more you need to get one to play your friends online in your favorite games.

If they can manage a $150 price point on arcade this year, I could easily see them pulling ahead of Wii. Problem is they don't want to start a price war with a machine that costs less than $100 to make.
 
A combination of weaker Wii sales and stronger xb360 sales.

But they're not stronger. They're weaker, year over year. Just not as weak as the Wii -- the Wii still sold nearly as much as 360 and PS3 together -- the most notable piece of news is that it was only nearly.

I mean, seriously, being optimistic is nice, but you have to have a better reason than seeing two data points and tracing a line (or an upwards wobbly curve, more often) through them.

The thing xb360 has going for it to expand it's marketshare among gamers is live. The more xb360's are out there, the more you need to get one to play your friends online in your favorite games.

True, but that was true last year, and until the price cut the 360 was losing in YTD to the PS3. Which incidentally did very little in its battle against the Wii.
 
http://www.gamezine.co.uk/news/ps3-selling-slower-than-original-xbox-in-us-$1303389.htm

PS3 selling slower than original Xbox in US

The Nintendo Wii is officially the fastest selling home console in the US, but the PlayStation 3 is selling slower than the original Xbox and only slightly faster than Nintendo's GameCube.

You might have noticed in our May NPD report that the Nintendo Wii had surpassed 20 million units in the US, officially becoming the fastest selling home video games console in the region.

At the same 31 month mark in April 2003, the PlayStation 2 had achieved 17,360,000, whereas the Nintendo Wii has achieved 20,203,581, according to numbers provided by the NPD Group

After 31 months on the market the Xbox 360 had achieved 10,267,000 units, with the console now reaching 15,240,286 after 43 months. This compares favourably to Microsoft's first Xbox effort, which reached 8,901,402 units at 31 months and 12,200,000 after 43.

As for the PlayStation 3, Sony's latest console is now at 7,749,396 after 31 months on the US market. This is less than the original Xbox and only slightly larger than the GameCube in May 2004 (7,473,241). When compared to the PlayStation 2's 17,360,000 it's an especially sorry sight, emphasising the need for a PS3 price-cut, which is expected in August.



US CONSOLE SALES AFTER 31 MONTHS

•Nintendo Wii - 20,203,581
•PlayStation 2 - 17,360,000
•Xbox 360 - 10,267,000
•Original Xbox - 8,901,402
•PlayStation 3 - 7,749,396
•GameCube - 7,473,241

US CONSOLE SALES AFTER 43 MONTHS

•PlayStation 2 - 23,432,000
•Xbox 360 - 15,240,286
•Original Xbox - 12,200,000
•GameCube - 11,002,000
 
So basically while PS3 and Wii, are dropping like flies compared to their performance last year.

X360 is also doing horrible because it's nearly matching their performance from the same month last year?

While also still managing to sell more consoles for the 2009 up to May, comapred to 2008 up to May? So it's doing badly to have a year over year growth of 22%? While both competitors have year over year losses?

And as to whether it's propped up due to a price cut, what does that really matter in marketshare terms?

It isn't like Sony and Nintendo couldn't have also cut prices. Excuses are always excuses.

I suppose the other way to think of it is that so far MS has a better strategy. Although this is more relevant compared to Sony than Wii, since the Wii is still handily outselling the X360 even if their sales numbers have fallen off a cliff.

Basically MS last year saw they were now consistently being beaten by the PS3, so adjusted their strategy. In the process not only gaining over their primary competitor but also reaping year over year rewards even during the worst economic recession to hit the world since the 70's.

Meanwhile, Sony, faced with a similar situation that MS had at the beginning of last year has done nothing to respond to either MS or the global recession. Then again Sony doesn't have as much leeway with which to respond due to the losses the company is suffering as a whole. I'm sure they want to cut the price of the PS3, but they just can't afford to.

I'm still not sure how anyone can interpret MS as doing not well considering every other console (other than a handheld) has basically fallen off a cliff, while they have maintained close to the same year over year numbers for the month, and still have year over year growth for the year unlike both of the competitors.

Regards,
SB
 
So basically while PS3 and Wii, are dropping like flies compared to their performance last year.

X360 is also doing horrible because it's nearly matching their performance from the same month last year?

While also still managing to sell more consoles for the 2009 up to May, comapred to 2008 up to May? So it's doing badly to have a year over year growth of 22%? While both competitors have year over year losses?

You're missing the point. The point is that, like Japan, we can't just see one console doing better and say they're doing well. Not when by a whole slew of metrics, they are doing worse. And, no matter your metric, they're still not #1! And even then, they're down YoY two months in a row!

And as to whether it's propped up due to a price cut, what does that really matter in marketshare terms?

It isn't like Sony and Nintendo couldn't have also cut prices. Excuses are always excuses.

The point is that saying 'oh, Live is enough reason to go with the 360' clearly wasn't right last year. Why would you say it's going to be true this year? Has anything changed? Also, the price cut helps illustrate the short-sightedness of saying that a price-cut to $150 will push the console ahead of the Wii. It didn't help last year, why would it help this one? Again, what changed? Are even still pretending that these two consoles are serving the same market?

I suppose the other way to think of it is that so far MS has a better strategy. Although this is more relevant compared to Sony than Wii, since the Wii is still handily outselling the X360 even if their sales numbers have fallen off a cliff.

Right! So it's hard to talk of a better strategy if, even after dropping 50% of its sales the Wii is still selling 50% more than the 360. What metric exactly are we using to measure a 'better strategy'? Making money? Nope, Wii is ahead on that, too. The only real victory is over Sony, who's been a disaster this generation anyway. Last-gen, was Microsoft crowing over its victories over Nintendo?

Basically MS last year saw they were now consistently being beaten by the PS3, so adjusted their strategy. In the process not only gaining over their primary competitor but also reaping year over year rewards even during the worst economic recession to hit the world since the 70's.

No doubt. For a variety of reasons they could keep Sony from gaining on them and even grow their lead.

I'm still not sure how anyone can interpret MS as doing not well considering every other console (other than a handheld) has basically fallen off a cliff, while they have maintained close to the same year over year numbers for the month, and still have year over year growth for the year unlike both of the competitors.

Because it's not doing well. It's doing better than Sony and still doing worse than Nintendo. That's firmly 2nd place.
 
DS is not simply "a monster". DS was effectively relaunched with a newer, improved model. I'm sure people who didn't take their old DS out of the drawer last year because it has a broken hinge or a scratched screen happily rushed to buy a new DSi to play those games they missed out on.

If it weren't for the DSi, the DS would be down YOY too.
 
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