NPD December 2007

Parents buy the Wii for the kids and the rest of the family buys games as Xmas presents.

 

I know, in the UK, the availability was so tight many of the systems could only be bought with a large bundle of games. (i.e. the retailers had the upper hand)

 

Xmas presents most likely.

That number sounds extremely fishy though, I'd like to see the data.

 

More people realizing it's a chick magnet. Plain and simple.

*runs*

On a more serious note, could someone break down the MSRP into royalties, COGS (cost of goods sold) and such

 

These "monthly attach rates" don't mean much to me. The people who bought consoles that month are not the only people who bought all the software. As installed base grows, this "monthly attach rate" would naturally be expected to grow - and it wouldn't be indicative of anything in particular. Or am I missing some aspect of it?

 

As a gamer I find wii useless for the most part, but it's a perfect present to non-gamers in it's price range.

 

Exactly. Nintendo was simply supply constrained on the hardware side, so this ratio went up (not that it means anything).

Monthly ratios don't really mean anything, especially with big title releases and holidays. More important is sales in a window of a few months compared to total install base.

 

Exactly. Nice try Matt, but back to the drawing board. This number is meaningless.

 

It is a chick console.

More females are gravitating to it than other consoles.

 

Great news and income for Nintendo.
They are the only one who marketed their console flawlessly this gen. Keep roping more people into gaming and interactive titles please !

I thought seniors and families with kids should love it too.