It's not SCEE reporting it, it's the community blogs, this area of the website is the public playstation forums.Sony have this already, it's called GNM and according The Crew developer, "At the lowest level there's an API called GNM. That gives you nearly full control of the GPU". I'm betting this is the March's surface tiling/detiling optimisation news after several rounds of repeated retells and embellishments.
What's crazy is SCEE's own website is reporting this.