This is great and all Humus, but what really matters is not whether a homebrew app with spinning lights delivers on performance, what matters is how the games perform and look. There can be all the SM2.0 tricks in the world, but if devs don't use them it really don't matter. With the talk of the upcoming FarCry 1.2 patch having SM3.0-only visual effects, stuff like this is fun in theory but more useful if games actually implement it, and you have to wonder how well ATI is doing in that department. I mean, if the next big game was "Humus: The Game" then we might something significant to talk about.
AFAIK its not anything new either, so I'm not sure why this is being made such a big deal of, except to attempt to distract attention from and detract from Nvidia's more advanced Shader Model 3.0 support whose game support is getting larger and larger by the day. Being that you work for ATI, it's kind of hard not to make this connection. Sorry to say, but this sounds like FUD in a hard, ATI needs to detract from the competitors features because they are behind, way. Other comments you've made like "Nvidia can consider themselves pwned," talking about raining on Nvidia's parade, etc, are also telling of your stance and what brand you are probably optimizing for when you write those demos.
In the end though, if people do buy an ATI card and are disappointed because SM3.0 does offer things that SM2.0 doesn't in actual games, and users do end up missing out on visual effects because they own an X800 card, will you step up to the plate and take responsibility for making misleading claims that SM2.0 will look and perform similarly to SM3.0? Or are you going to let the blame fall on the developer and Nvidia? Again, since you now work for ATI these questions come to mind.