Perhaps they could use a small amount of eDRAM or something similar to increase bandwidth? even if it's just for the premium version i think it would be interesting.
I think the issue with that approach, EDRAM or SRAM as in the next Xbox, is that PC are PC.
A given amount of scratchpad memory may not work with a given game, or only at some resolution, etc.
In the desktop realm, the resolution has been pretty high for quiet some year which implies a hefty amount of scratchpad, an amount that silicon budgets of the time do not allowed.
In the laptop realm it may have been doable as lot of laptop are ~720p. Though even at that resolution I would expect some games to be problematic, / the G-buffer for example would not fit into the scratchpad.
The other issue is "is there a market" for gaming laptop? May be, now the market has to be pretty tiny but the overall high price are not helping.
A move to something like that (scratchpad) would have required AMD to work really closely with games developers so their games work well within the constrain their chips would have.
If they managed that may using such chips could have worked in the desktop replacing their low end gaming parts (ala HD x6xx).
Still it would need lot of developers efforts which would only come if AMD can assure them that that is a significant target (looking at the state of piracy in the PC realm).
Wider buses would have come at costs but working with software as it is done in the PC realm, it would imo have made their parts more worth it for the intended target (budget gamers, occasional gamers, I mean who else cares for redwood and above type of performances? ).
It turned that you buy a llano trinity but most likely even if you are on a tigh budget you are likely to invest on a discrete GPU, that investment is imo what drives down the value of AMD APUs as perceived by their intended target. Ultimately AMD produced +200mm^2 (not cheap to produce) with half that silicon left untouched even by the intended users of the product.
The proposal is like that (I haven't checked the prices for PC parts in quiet a while, I hope I'm in the ball park):
You buy a llano/trinity part: 120$ < x < 150$
You buy a redwood/Turk class of GPU (or just above): 80/90$
Total cost: 200$ - 240$
I'm not sure that AMD makes its best margins on that kind of GPU (redwood/turk class), quiet the contrary, I would think margins are higher on higher end parts.
For the APUs by self, looking at the size of the chip, I would think AMD does not do much money either (if they sell what they produce which did not happen with Llano at least).
Widen the bus would not add that much money (both chip and mobo) but could have ensure that AMD sells the part 180$ and above. So with mostly the same silicon spent 304-60$ that goes into margins, way more than the margins they might be doing by selling a discrete GPU on top of the APU.
In the laptop realm, may be AMD could have started something with relatively budget gaming laptop (imo llano and trinity falls short, average FPS are close to be useless metric, in most PC games if you barely pulls over 30fps on average you are pretty much guaranteed that game expierence is as smooth as a train wreck).
Now that they have Jaguar, the picture could be even better as density seems way better on TSMC process (in llano the IGP is as big as redwood for example but llano is produce on a SOI 32nm lithography whereas redwood use TSMC 40nm process), they need bandwidth either way the edge they have (over competition) with their "high" performance IGP is moot as the those piece of hardware are bandwidth starved.