upnorthsox
Veteran
Because this way it's not a PS3-specific app. This is a regular BD disc that can run on any BD player. Assuming there is a Microsoft-Netflix agreement that restricts a Netflix streaming app for other gaming consoles for a period of time. Once that agreement runs out I expect a PS3-specific app to come out via PSN.
Why would a PS3-specific app have to use BD-Live? VidZone doesn't use BD-Live it's an app you download from PSN.
As you say, it may be because they already had the BD-Live disc produced and when they realized they couldn't deter it from being used on the PS3 they chose to embrace it. We still don't know if it requires the disc to be inserted every time. BD 2.0 does require local storage for caching/installs.
The optimal is to have it fully integrated with the XMB and I'm sure the grief line will be long until it is.