scooby_dooby said:Like? Given the fact they have a 2.5million goal to meet in Feb, and 4.5million goal in June. Tell me 1 good reason they would bother lying about their numbers in Jan?
They will already be passed these milestones before the PS3 is even launched, so fudging numbers right now would do absolutely nothing. This isn't a general question, it's a question in this specific context.
Scooby,
I'm not interested to know whether MS lied or not. To explain the discrepencies, I'm just saying that it's not so simple as shipped vs sales only.
Microsoft has to choose an accounting method to report their XB360 sales (in units and revenue). They have some room to define the formula, based on regulations and some voodoo combination of orders, shipping, returns, cancelled orders (especially based on track records). As long as their auditor is ok with the final number, and the CEO + CFO signed on the document, that accounting method will (should) be used uniformly to report results. As you would expect, a lenient method usually generate a higher number despite operational issues.
For market research purposes, companies like MediaCreate and NPD will have to find their own counting method to apply uniformly between different companies (e.g., Sony, MS, and Nintendo). They usually focus on "point-of-sales" data and have less operational information (e.g., backorders) to work on. It's only natural that the numbers differ.
As for your second question. Yes, I have seen large companies trying to present themselves in better light by managing the ambiguity. e.g., A company can pick a lenient revenue recognition method (report higher unit/revenue), when in reality its unsold inventory are still hidden in the channel, or not fulfilled yet. Is MS doing that ? I do not and am not interested to know.
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