Silent_Buddha said:
You can think whatever you wish but it's to hide underperforming or badly performing product lines that they wish to continue pushing.
Investors are far FAR more important to a company than their competitors. And modern day traders tend to buy and sell with little to no thought for long term investment goals of a company. Hence this phenomenon is a fairly recent thing for many publicly traded companies.
A badly performing product line can easily see stock tumble which impacts a company far more than what their competitors think they are doing. Especially if there is competition that is doing far better.
Vague reports of Windows Phones doing poorly already make investors nervous for example. Knowing exact numbers would only make their fears concrete.
Competitors are far more interested in what is going on in research and development than they are in how well a product line is doing. Product performance they can already get a fairly decent handle on through various market reports. Knowing what a company is researching and developing and how much they are invested in it is much more valuable knowledge.
Regards,
SB
1. Investors own the company, thus if the majority cared about product line specifics they would obtain it. It's that simple. Voting majority.... you know? They choose.
2. Competition is interested in other companies cost base, but I agree that r&d plans are more interesting.
3. A trader is by the very name a trader, an few investors are actually traders. A trader usually works at a financial institution and his job is to execute the trades necessary (for example for market making purposes, and w.r.t. The buy/ short orders that the brokers close.). His job is to take open, small market positions and take directional bets. For example if you place an order to buy gold @ 1600 usd, he may wait a minute because he believe gold will go down and purchase it for a lower price, earning the spread! Of course a modern day trader is short term it's basically due to his job description and no trader have ever been a long term investor
contrary to your belief most investors do have a long term vision. Stock prices will however jump up or down in any given day because for relatively liquid markets the price reflects all known public information available. New day, new information. Indications of windows 7 phones doing badly will simply result in analysts lowering some cash flow dcf or multiple model..
If you believe this bs that's it's to hide information for shareholders, and this is because people are more short term blah blah: 30 years ago you had less information available on publicly listed companies than you have today.
4. healthy companies shouldn't really care if their stock falls or jumps in the short term. The average stock in the s&p 500 index will statistically either go up or down with 35% on average in any given year. Most of that is driven by market sentiment (investors risk appetite) which accounts for 60% of the variations on average. This is why heavy option structures for CEOs get hammered in theoretical finance when they are related to stock price, which you cannot control unless ur in a very long term perspective.
5. Windows phones doing poorly is not really making anybody nervous. At least it shouldn't.
In short, the only reason you do not disclose product line specifics is w.r.t. The competition. At least that is what I'm told by the people running the companies(CEO and CFO), that the FI I work for, invest in. And frankly, as an investor, (not my money, but my job is to analyze and give recommendations to invest in companies.(my companys money)) I could care less about product line specifics for a company the size of Microsoft with plenty of diversification. Nice to have, but not need to have. However if I ask nicely I can even obtain that information if we talk non public or non public debt side investments.(inside information and all)