PlayStation guru Kutaragi rises in Sony reshuffle
Reuters, 03.31.03, 2:33 AM ET
TOKYO, March 31 (Reuters) - Ken Kutaragi, head of Sony Corp's <6758.T> videogame unit and often mooted as a possible future leader of the world's biggest consumer electronics maker, got a further boost in a management reshuffle announced on Monday.
Sony said Kutaragi, who built the PlayStation into the world's dominant home videogame machine, was appointed executive deputy president and will head the parent company's new Broadband Network Co, responsible for next-generation DVD recorders.
He will also head up the parent company's game business group, Sony said in a statement.
Kutaragi will retain his post as president of Sony Computer Entertainment Inc, a wholly owned Sony subsidiary that runs the highly profitable PlayStation business.
The game unit accounted for more than 35 percent of Sony's operating profits in the latest quarter, ended December 31.
Kutaragi, often lauded as a visionary but known for ruffling feathers among Sony's top brass, will oversee Sony's work on DVDs that use blue laser light and can pack several times more data on a single disc than conventional red-laser DVDs.
Sony plans to start sales next month of the world's first blue-laser DVD recorder, which will be able to store a two-hour high-definition movie on one disc.
Sony also sees the blue-laser technology as key to next-generation game machines, whose advanced graphics will require huge amounts of storage capacity, a spokesman said.
The company also elevated Howard Stringer, chairman of Sony Corp of America, to vice chairman of the parent company and named him regional representative for the Americas, a newly created post intended to sharpen Sony's regional focus.
Goran Lindahl, a Swede who sits on Sony's board of directors and formerly headed Swiss-Swedish engineering group ABB <ABB.ST>, will be the Sony group's European representative while Minoru Morio, another vice chairman, will take charge of East Asia.