So what exactly does this move mean? What does KK do now and could there ever be redemption for KK?
(In Sony's context...) Only Stringer knows.
In my view, the most powerful (and positive) message is that:
He is changing Sony's runaway corporate culture: Under him, staff
can be let go. In fact, even influential forces -- such as iconic maverick and talented engineers -- can be stopped if they no longer serve the larger Sony. Hopefully Sony comes out stronger, more focused and leaner paying more attention to marketing and business needs.
The second bullet is his drive to get different Sony divisions to work together. Unfortunately, we have not seen a clear cut example of this yet. Blu-ray + Playstation is a start, but they didn't execute well enough to talk about it. The other game plans (e.g., digital distribution and living room war) are not revealed yet. Hopefully we get to hear more in their upcoming financial event.
The third, which is unclear now, is will Sony's engineering DNA be preserved or strengthened ? Stringer has declared that he doesn't want to cut Sony up beyond recognition. So I wonder what moves he will put in place to show people that Sony is still beating in their hearts.
The only sure way to know is to look at their future products. Meanwhile... I would recap and drum up Playstation's vision
more cleverly for a start.(e.g., Game 3.0 follow up, and how Sony believes it can serve gamers better by being different and still relevant).
Present communication is still piecemeal and up to the media to interpret what Sony means... which is risky. They have to clean up the communication channel first.
I will also find some way to get frigging Chubachi and Kutaragi to deliver something high level together. Kutaragi's name is still invaluable. He speaks to many existing Sony fans' mind directly.
These are just some quick thoughts off the top of my head.