http://arstechnica.com/information-...arm-with-synthesizable-ultra-low-power-quark/That "we" seems to be the operative word. As in, Intel can synthesize it to include other IP provided to them. Doesn't seem to be saying that they'll license the core to third parties to synthesize, even though that may be the case.
Quark changes that. The Quark design is fully synthesizable, with extension points to allow customers to integrate their own functional blocks onto Quark SoCs. Intel CEO Brian Krzanich also said that although Intel would prefer that Quark chips (including those with custom, third-party blocks) be built on Intel's own fabs, Quark will in time be buildable by third parties.
This marks a big change for Intel. Together with its custom fab scheme—the company is selling manufacturing capacity to third parties who want to build chips—Intel is changing its approach to the microchip industry. What it's doing isn't innovative, per se—other companies have offered fabrication services (e.g. TSMC and AMD-spin off Global Foundries) and processor designs (e.g. ARM) for a long time. But Intel has made its riches from being fully integrated: selling Intel-designed chips, built on Intel's production lines.
This approach made sense for the PC market, but it's a much harder sell in the embedded space, where design customization is not just common but expected. Intel isn't as flexible as ARM yet, but with Quark, it's taking a big step closer.