Well, good - they should have been doing this long ago.
The marketing has been all sorts of weak on this console - tout
all of it's advantages if you're going to go ahead and include them at great expense.
But at the same time... I don't think that means any material work being done on the software side for BD playback behind the scenes; PS3 is already 'good enough' to warrant strong BD device consideration, and I can't really see bitstreaming being a priority of theirs. I do hope that the BD-J capabilities will be there when they need to be, and on this I'm at least hopeful. We'll see though one way or the other.
PS - Now don't get me wrong, I'd want for all of these tweaks to take place; I'm just a hope for the best, prepare for the worst type thinker. I hope that this ad campaign
will be followed up with additional engineering efforts in that area, but at least I'm content as is with the BD capabilities of the system.