I do wonder how these guys are making much money on this stuff, even per unit (i.e. ignore the low volume compared to DVD).
We have about 15 B-r titles and another 5 on order (the Harry Potter set for Dec 13th). Sounds pretty good for B-r studios, right? Well, 5 of those were free, and another 6 were "buy one get one", in other words 1/2 price. So more than 1/2 of what we own (or will shortly in the case of the HP) were either free or deeply discounted.
I bought the A2 a few months ago for $240 from Amazon, still haven't received my 5 rebate movies, and have purchased only one HD DVD, so I guess I'm one of the cheap buyers. Got a pretty solid list in my Amazon Wish List, though, if that helps. :/