EA renews deal to use the Madden name, voice, likeness

[Acert93]

http://www.msnbc.msn.com/id/8563910/

Electronic Arts Inc. Wednesday said it renewed a licensing agreement with TV football analyst John Madden to continue using his name, voice and likeness for its top-selling video football game.

 

[Tap In]

well I certainly understand the mktg strategy but I was really hoping for a renewed/refreshed title using ESPN more prominently.

They had better get him in the studio and record about 100 new hours of audio because the title is sorely dated and weak compared to other sports games' audio.

 

[mckmas8808]

OMG I hope you're right Acert. Madden has been saying the same thing for the last 3 or 4 years.

 

[Xeno]

well I certainly understand the mktg strategy but I was really hoping for a renewed/refreshed title using ESPN more prominently.

They had better get him in the studio and record about 100 new hours of audio because the title is sorely dated and weak compared to other sports games' audio.

Of course it's dated it hasn't been changed since the SNES/Genesis days of Madden