SAN FRANCISCO - Intel and Sony Music Entertainment detailed plans on Thursday to make the latter's songs and video run better on Intel chips used in cellphones and personal digital assistants.
Both companies said they would also co-develop future applications for bringing other PC-based multimedia content to cellphones.
Sony provides music and other content that wireless carriers offer to subscribers as personalised services, including the ability to download different ring tones and music videos.
This is Intel's first partnership with a major entertainment company related to cellphones and PDAs.
The slowing growth of the PC market is prompting Intel to look to other devices for its chips.
Analyst Steve Kleynhans, with market research firm Meta Group, explained that as cellphones become more like mini-computers and are able to handle multimedia content, they need more processing power.
'The PC industry tends to have its ups and downs and can only consume so much,' Mr Kleynhans said. 'On a unit basis, the cellphone industry is almost...larger than the PC industry.'
Intel is the leading provider of flash memory used in cellphones.
Although it said in its earnings call earlier in the week that its flash shipments were up slightly from the second quarter to the third quarter, average selling prices were lower as the company lost some market share following a price increase earlier in the year. -- Reuters
Not exactly what you think, but the gist is there.
Still, this and that, intermidiacy(sp?) or not, i hope Sony shows more focus on their stuffs. Funny enough, i read one business mag and it talks about how Sony, not only compete fiercely against the big boys, but also amongst themselves. Is that how the coporate world works?