DuckThor Evil
Legend
Too me they're just catching up with reality. MS had positioned itself in such a way that people see PS3 and 360 as equivalent price machines. That shouldnt be the case at all, considering one has Blu Ray and the other doesnt.
I just don't think that Blu-ray movies mean alot to your average consumer. I think it's basically a new toy for tech heads and hardcore movie enthuasist. On a small 40>" you have to have a good eye to spot the difference between BD and DVD and usually bigger screens or projectors belong to the hardcore only. I just don't see Blu-ray movies as big selling point in Europe, atleast until two or more years have passed, and the prices of the movies have to go down alot and rental selection has to widen significantly and even then it likely won't matter that much.
Games and the perception of these machines are by far the most important things. I have about 20 Blu-ray movies, but I'm pretty much always in trouble when I try to impress anyone with them. People just don't see the difference very well on my 40" Bravia and when they see the price of the movies things go bad really fast. PS3 still has really good reputation in Europe and many people I know are going to buy it very soon, but mostly for it's games, out of which many are still upcoming. Nobody has said to me that they are going to buy it, because of the Blu-ray, some have mentioned it as plus though.