Over @ GI.biz
Even with a significantly lower price and a head start in the market MS, yet again, completely seems to have screwed the pooch with their messaging!
How are they doing this to themselves? I can't imagine the state of panic that must hitting the XB1 team right now.
Even with a significantly lower price and a head start in the market MS, yet again, completely seems to have screwed the pooch with their messaging!
But when the show opened on day one for the press and business crowd, there were only a handful of Xbox One consoles playable. Microsoft's booth looked barren, with new technology in sparse supply. The space had been reserved, but the technology was missing in action - all green branding but no jet-black hardware. Forza 5, one of the system's most prominent launch titles, was only present with a trailer and a promotional Mustang. Having your photograph taken with a cool looking car is fine, but it's nothing compared to 20 minutes playing the latest build. Microsoft staff stood around twiddling their thumbs instead of Xbox One controllers. The single Xbox One game playable on the opening day was Killer Instinct. What on earth forced the decision to go with a rebooted fighter over the company's flagship racing game?
The situation wasn't any better for Microsoft's third-party exclusives either. I can't imagine Capcom or Crytek were happy with Dead Rising 3 and Ryse's screens showing common trailers with empty boxes underneath. The space wasn't even asking for a lot to fill it - just five units per game - but Microsoft just couldn't deliver. Fill that space with something, anything. Nothing looks worse than empty shelves.
How are they doing this to themselves? I can't imagine the state of panic that must hitting the XB1 team right now.