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Deleted member 13524
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To be fair, those don't contradict each other, but rather corroborate. Bloomberg didn't say they were AIMING at over $400, but that they ended up above that price accidentaly. So it only makes sence that they'd have a conservative SOC and design to reach the magical $399 price, eventhough they later end up with a $479 product because of unforseen rise in costs of certain parts.
Both point to to 399 TARGET.
I definetly don't trust any rummor 100%, but I'm just pointing out the Bloomberg narrative and the older github leak fit rather well together.
You're assuming the surprise aspect of the BoM amounts to no less than $80 over what they originally intended (which would be the same $370 as the OG PS4). That's a lot for a surprise.
What components would you believe was expected to cost X, but ended up being X+$80?
The article mentions NAND and RAM, but a quick visit to dramexchange will tell you there hasn't been any price hike on either front, on the contrary.
Could RAM and NAND still be more expensive than Sony predicted? Yes, but I doubt they'd miss the mark as far as $80.
I'll concede that maybe Sony was aiming for a $420-430 BoM so they could sell for $450 with almost no margins at first (like the PS4), and a $450 BoM puts them in a tough spot deciding whether to go up to $499 with clear profit or $449 with losses.
But there's nothing in that $450 BoM that says Sony was aiming at specifically $399, on the contrary.