http://www.discover.com/issues/jun-06/departments/emerging-tech/Or they might be prodded into action by an Argentine-born entrepreneur named Martin Varsavsky. The veteran founder of two successful telecommunications companies, Varsavsky has recently launched a venture that plans to cover the globe with Wi-Fi through what he calls, with typically revolutionary brio, a "people's network." His model is not the giant telecom companies with their expensive satellites and towers. His model is the implicit reciprocal arrangement that has evolved between my anonymous neighbor and me. Varsavsky wants to transform the ad hoc secret sharing of neighborhood Wi-Fi into a global quilt, stitched together by ordinary users. But this is not a purely bottom-up effort. In Varsavsky's model, the people will do the stitching, but they'll buy the thread from a company called Fon.
The ingenious core of Varsavsky's plan for Fon lies in the way the system adjusts for both altruistic and commercial motivations among "the people." The world is already populated with thousands of open Wi-Fi hot spots maintained by people who share their bandwidth because they're committed to the open sharing of information. Fon calls those generous souls Linuses, after the patron saint of open-source software, Linus Torvalds. But Varsavsky adds a clever twist: Even the Linuses have an added incentive to join the Fon network. If they open their bandwidth to anyone who wants to hop on, they can take the same liberties at any other Fon hot spot in the world. Give and you shall receive.
What if you want to make a buck off sharing your Wi-Fi network? Fon has a category for you as well—in company parlance, you're a "Bill" (after a certain Bill Gates). Bills can sign up for Fon and charge their neighbors for access: approximately $12 per day or $50 per month. Bills take 50 percent of the cut, but if they stumble across another Fon network when they're away from home, they'll have to cough up the cash to sign on, unlike the Good Samaritan Linuses.
The third category of user is called an Alien—someone who doesn't maintain his or her own network but merely piggybacks on Fon hot spots. For Aliens, Fon is a simple pay-as-you-go Wi-Fi service, not unlike the hot spot providers you find today in airports and hotels and Starbucks.
Genius.
Wasn't sure which forum to put this in.