Over 200 developers attend.... Its a pretty interesting occation. Anyhow here is a snip of a Q&A.
"GD: Justin - How much of an influence does ATI have in helping developers choose to harness the power of your video cards?
Justin: That varies from developer to developer. A lot of times, developers are controlled by other factors such as time, money, resources, their publisher having a hard-set release date, minimum requirements, etc. ATI strives to do whatever we can to help developers raise the bar of their title. Whether that be to add better features (such as Pixel and Vertex Shaders), to helping them optimize the title for all cards, or to help them architect their title so that it is more flexible moving forward. Every developer has different needs and we try to help them anyway possible. This is where ATI has had a lot of success. There are titles out, and coming out, that we have been significantly involved in making the title better. We are not helping them NOT support competitors products. We actually do everything possible to make sure there are proper fallback solutions for lesser hardware. Not sure if that answers your question, but there you have it
GD: Rex - It seems within the last year or so, we've started seeing more developers come forward and talk very highly of ATI's products. What sort of steps has ATI taken to see this sort of support?
Rex: ATI works very closely with the game developers, so based on the feedback they've given us, we've worked hard to help empower them to take advantage of future technology. We then provide them them with cool future hardware, solid drivers, technical papers, SDKs and awesome demos. We also hold cool events like ATI Mojo day where they can learn about the latest in technology and get to attend workshops of development tools ATI has created to make game development easier."
"GD: Justin - How much of an influence does ATI have in helping developers choose to harness the power of your video cards?
Justin: That varies from developer to developer. A lot of times, developers are controlled by other factors such as time, money, resources, their publisher having a hard-set release date, minimum requirements, etc. ATI strives to do whatever we can to help developers raise the bar of their title. Whether that be to add better features (such as Pixel and Vertex Shaders), to helping them optimize the title for all cards, or to help them architect their title so that it is more flexible moving forward. Every developer has different needs and we try to help them anyway possible. This is where ATI has had a lot of success. There are titles out, and coming out, that we have been significantly involved in making the title better. We are not helping them NOT support competitors products. We actually do everything possible to make sure there are proper fallback solutions for lesser hardware. Not sure if that answers your question, but there you have it
GD: Rex - It seems within the last year or so, we've started seeing more developers come forward and talk very highly of ATI's products. What sort of steps has ATI taken to see this sort of support?
Rex: ATI works very closely with the game developers, so based on the feedback they've given us, we've worked hard to help empower them to take advantage of future technology. We then provide them them with cool future hardware, solid drivers, technical papers, SDKs and awesome demos. We also hold cool events like ATI Mojo day where they can learn about the latest in technology and get to attend workshops of development tools ATI has created to make game development easier."
