L233 said:They do it because they don't really have a choice. It's either being like 50% slower when running DX9 shaders or less image quality. Since most reviews don't look at image quality, it's a no-brainer. If I was Nvidia, I'd do the same. Mask your own weakness as good as possible, create a PR smoke screen and hope most customers won't look too closely.
I mean... what do you expect? Nvidia issuing a press statement like "Ok guys, our hardware isn't really competetive in new DX9 games. Sorry, for that. You should better just buy an ATI board."?
I really have to disagree pretty much. nVidia's had plenty of choices over the last couple of years, just as has ATi. ATi has changed itself seemingly from top to bottom out of a recognition that it needed to do so. nVidia is obviously going to have to face up to the same thing, IMO.
Masking your own weaknesses and hoping your customers don't notice is fine--provided they don't notice. But lots and lots of things have been noticed about nVidia's nV3x products this year and widely circulated. So much so that nVidia withdrew nv30 and officially declared it a failure.
Now, if that's not catalyst enough to make them turn introspective to ferret out what's being done wrong--then nothing is, in my view. The whole point is that their former strategy of masking weaknesses and overcompensating through PR isn't working very well for them currently. Yet they seem almost oblivious to it and stuck in old patterns that once worked, but are no longer effective.
A further catalyst for change in nVidia is recognition that they are facing intensive competition from a determined competitor which has already proven it can produce and market superior products. nVidia ought to be abuzz with internal change right now, to the degree that it becomes obvious in nVidia's approach to the markets. But what's happening?
Response to R3x0: Just wait for out next driver set
Response to losing xBox contract: Ho-hummm...Yawn...
I mean, somebody there seems asleep at the switch to me...