Well, they are being used in games, as thats where the increase is coming from.Yes. SPs can be fully utilized, but only by syntetic tests, not in games.
And just looking at the graphs you linked, now that I can see them, we have a 52% increase in performance from (full) Cypress to Juniper on Crysis and a 77% increase on Just Cause; to me that indicates that Cyrsis is fairly CPU bound. Taking a closer look at the Just Cause numbers shows that Juniper SIMD scaling is at <2% but Cypress is actually at 3% - given the only element that doesn't scale by 2x between Cypress and Juniper is the front end geometry, these results would indicate that Just Cause is not being particularly bound by that.