Really ?
Nah wrong word. Consumer purchases are inherently subjective. I meant pragmatic. When you log off from the fanboi wars it's just you and your personal experience and that beats all the noise any day of the week. That's why it amazes me how people get all self-righteous over graphics card companies - nVidia's marketing shenanigans don't affect the quality of their products. I can guarantee you that if their products themselves were more attractive people wouldn't care about the other stuff because really, who would buy an inferior graphics card out of of some misguided sense of moral responsibility?