I was being sarcastic... 2012... I followed holo disk development, and it's been promised for the "next year" for the last 20 years. Two years ago people kept bringing back holo disk as making bluray obsolete real-soon-now, and I kept saying it's not going to happen. The future is successive technological increments to bluray, which makes the drive compatible and the same price. Advancements are on the replication side, but for a distribution format to happen (ROM replication) they are waiting for either a game console or a 4k film format to use it. Cost of stamped replication is not increasing much per disk if they stay at 2 layers, whether it's a DVD or a Bluray up to the next 1TB bluray.For what markets? Consumers would not respond well to the death of BD only 8 or so years into it's lackluster adoption. I can see it dominating in the archival storage market if the proposed life cycles stand up to scrutiny (I mean is it really so beyond us to improve upon LTO-x tape?).
Facebook moved to Bluray archival. Amazon Glacier allegedly on BDXL, and the new archival formats in the next years is incremental features for Bluray to get 300, 500 and later 1TB capacity. There's still no Holo Disk anywhere.
http://arstechnica.com/information-...ay-discs-to-create-petabytes-of-cold-storage/
http://storagemojo.com/2014/04/25/amazons-glacier-secret-bdxl/
Rewritable disk media is pretty much dead in the consumer space, for good reasons. Bluray is very much alive for console distribution format. If PS5/XB2 ever have physical media it will be one of the successive bluray capacity increases.