AMD RDNA4 potential product value

[DegustatoR]

So are they like scrapping what is already shipped and sending updated cards later or what?
I can't think of any other reason why the launch for something which is already in retail has to be 2+ months from now...

 

[techuse]

Maybe some last minute issue they found needs to be fixed in software?

 

[Bondrewd]

So are they like scrapping what is already shipped and sending updated cards later or what?

no.

Maybe some last minute issue they found needs to be fixed in software?

no, the chiphell dude with N48 on hands already said why.

 

[DavidGraham]

HardwareUnboxed:

Yep, the cards are working and ready to go. The problem is AMD doesn't know what price will make them sell. They need to wait for the release of the RTX 5070 series first, then release at an appropriate price, which hopefully they can do and not stuff up as they have in the past.

https://twitter.com/x/status/1881457596894441767

 

[Krteq]

You have to love AMD for this comedy

 

[Wesker]

What a horrible goof.

An amazing chance for them to price this thing at like $449, and make a big splash.
I think they’ve been caught with their hand in the cookie jar. They were probably trying to price the 9070 XT at $549.

 

[trinibwoy]

What a horrible goof.

An amazing chance for them to price this thing at like $449, and make a big splash.
I think they’ve been caught with their hand in the cookie jar. They were probably trying to price the 9070 XT at $549.

What’s bizarre is they already decided on the 9070 XT naming to align more closely with Nvidia’s lineup. So they know enough to pick the name but not the price?

The 7800 XT launched at $500 with an MCM setup and is currently a match for the 4070. Navi 48 looks to have about 20% more flops and the same bandwidth vs the 7800 XT on a monolithic die.

Even without knowing anything about Nvidia pricing I don’t see how they could aim higher than $500 vs the RDNA3 competition.

 

[DavidGraham]

Apparently, the aggressive price of the 5070 (regardless of it's performance) has really disrupted the plans of AMD. AMD knows the feature set advantage of NVIDIA can offset any disadvantage in raster performance (and raster is becoming less and less important going forward).

Also it's highly possible AMD can't price these cards on a whim, their gaming department has seen a massive massive drop in revenue in 2024, and the prospects of 2025 are not that much better either. AMD doesn't want to bleed any more money from the gaming division than they absolutely have to.

According to the previous rumor, AMD priced the products high initially, had retailers stock up at that high price and then decided to lower prices without reimbursing retailers the difference. AMD has done this before and used marketing funds/cashback schemes to reimburse over longer periods and retailers don't want to have any more of that. AMD is still paying back on prior gen products using the same scheme.

 

[trinibwoy]

According to the previous rumor, AMD priced the products high initially

Right but that rumor doesn’t compute. What would be considered a high price? $500? There’s no way they were planning to go higher than that when the 7800 XT launched at $500. This feels like AMD is trying to optimize pricing down to the last penny based on what Nvidia does.

 

[neckthrough]

They were probably trying to price the 9070 XT at $549.

Based on the rumors I am expecting the XT to be somewhere between 5070 and 5070Ti (closer to the latter) in performance. If this is true then $549 seems to be a great price.

 

[Potato Head]

I’m betting AMD got clobbered by DLSS 4. Now they are scrambling to get something together that they can at least talk about when they launch RDNA 4.

 

[TopSpoiler]

I’m betting AMD got clobbered by DLSS 4. Now they are scrambling to get something together that they can at least talk about when they launch RDNA 4.

AMD was given two months to avoid having to sell the 390mm2 chip for less than the 263mm2 chip.

 

[Scott_Arm]

It’s very important that amd succeeds and offers good competition in st least one price segment. I am concerned.

 

[RedVi]

It's possible they had 3-4x frame-gen half baked and now want to finish it for a release with FSR4. It would be a good image if there is somewhat feature parity between DLSS4 and FSR4. At least as far as the main selling points go.

OTOH if they rush it out the door FSR4 could be forever labelled inferior to DLSS4 even if they fix it later.

The price point being the only reason for the delay I just can't fathom. What happened to the AMD that released the 7970, 5870 etc months before Nvidia's counters?

 

[Florin]

Right but that rumor doesn’t compute. What would be considered a high price? $500? There’s no way they were planning to go higher than that when the 7800 XT launched at $500. This feels like AMD is trying to optimize pricing down to the last penny based on what Nvidia does.

Someone at AMD must still be having fond memories of the whole jebaited episode.

 

[Wesker]

Based on the rumors I am expecting the XT to be somewhere between 5070 and 5070Ti (closer to the latter) in performance. If this is true then $549 seems to be a great price.

Yeah, but a lot of people will prefer to buy either a 5070 or spend more and get a 5070 Ti instead of the 9070 XT. They need to undercut Nvidia by a good chunk.

 

[DegustatoR]

Right but that rumor doesn’t compute. What would be considered a high price? $500? There’s no way they were planning to go higher than that when the 7800 XT launched at $500. This feels like AMD is trying to optimize pricing down to the last penny based on what Nvidia does.

Why not? 9070XT should be about equal to 7900XT which had $900 MSRP. It's entirely possible that they've planned to price the 9070XT similar to 4070Ti i.e. at $800 or $700 maybe. Note that it's not the 5070 alone at $550 which might have interfered with their pricing here but 5070Ti at $750 too. Considering that 9070 is a salvage part I'd say chances are high that the bigger issue is with the XT - and since there are rumors that they are upping the TDP on that one it's possible that they try to OC it to keep the same price while adding some performance.

The idea that some product name has any relation to some pricing of any other product name is just completely wrong.

 

[no-X]

Why not? 9070XT should be about equal to 7900XT which had $900 MSRP.

That was more than two years ago. Current price of Radeon RX 7900 XT starts at $659 (Amazon, NewEgg).

It's entirely possible that they've planned to price the 9070XT similar to 4070Ti i.e. at $800 or $700 maybe.

It would be unreasonable to assume that the price of 16GB Radeon RX 9070 XT would be higher than the price of 20GB Radeon RX 7900 XT.

 

[trinibwoy]

The idea that some product name has any relation to some pricing of any other product name is just completely wrong.

I didn’t say anything about product names. If the 9070 XT is much faster than the 7800 XT with those specs then AMD vastly improved CU and bandwidth efficiency.