I think that the Share-Button is the most brilliant thing Sony ever came up with. If this feature works without a penalty for game developement, then Sony will have countless TBs of free advertisement spread all over youtube, facebook, and other social sites. Making money with the internet means utilizing "playbor": Give your customers something fun, adress their vanity and they will use it to increase your profit for free. That's exact what Sony is doing with the Share-Button. Gamers will compete for the best video clips and everyone will know that it is Sony PlayStation footage. Best killing spree in a shooter? Hottes lap in a racing game? Boss guide? No matter what: They will post it online and everytime that means free viral advertisment for the Sony PlayStation 4 system. This is just brilliant!!!
Exactly, and this is why if it is a feature, it cannot be a choice for developers to integrate or not.
It needs to be at the level of the OS like in Vita.
With Vita, I can take a screen of any Vita* game at any time, or the OS menus themselves, no matter what, by pressing Start + Home button.
Each image is watermarked** with Sony Computer Entertainment America, the developer of the game, and the title of the game. Ex: (c) Sony Computer Entertainment America LLC. Developed by Bend Studio. The UNCHARTED series is created by Naughty Dog, Inc.
This is at the bottom of any Uncharted: Golden Abyss screenshot you take.
Now tie screenshots to Flickr and video to Youtube, and suddenly you have an army of willing advertisers from launch and beyond.
*does not work with PS1 classics as far as I know
**does not apply to all games, only watermarks appear on games that are designated to have them, e.g. Tales from Space: Mutant Blobs Attack does not have a watermark, but Uncharted GA and MGS HD Collection will have watermarks and publisher names on them