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Now, the question is below that, is there a single chip architecture PC? You know, something you can put together on one chip, and I think the answer from a Moore's Law perspective is clearly yes. The question, of course, is can you take off enough cost relative from a two-chip perspective to really create a new market, or does this one chip just make the existing PC incrementally cheaper?
You know, what we all hope, and I know that AMD hopes this, and I know that Intel hopes this, and so do I, is that we can create a single-chip architecture that is slower moving, much more related to bringing the last two or three years' technology into the mainstream market, and hopefully make the $200 PC a really, you know, really attractive price point for not just the manufacturer, but also for consumers.
Now, you know, in doing so, can we create the next billion unit PC market place? That's really the open question. I'm a huge fan of it, and if the market wants us to build a single-chip PC, we'll be delighted to do it. But right now, we're leading the pack in integration still, and hmm, as soon as the opportunity comes up to build a single-chip, we'd be delighted to do it.
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I just want to ask you [unhearable]. I think you said that if the market wants a single-chip [unhearable] device, you'd be able to make it. Uh, which if you said that [unhearable] x86 cores. So my question, did I get that right? And if that is what you said, uh, wouldn't you need to have like IP to do that?
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Uh, I think the answer is yes, I did say that, and hmm, I think you guys, we all just need to collectively internalize what we just said about the x86 core. It's not like going to the moon or something. You know. It's not even like climbing a big tall mountain. It's not even like walking 2 miles.
I don't want you to think that is some incredible, unachievable, some mystical... you don't need any psychic powers to do it. And so I, having said that, the second thing is notice how many people make x86 cores? It's actually a lot. Right?
National sold the company that did that, and I think AMD bought it, and there's a couple of x86 startups, a couple in Taiwan that do it, China just built the next x86 core. There's plenty of x86 cores. So it's possible to do. Now the second question has to do with IP. We've got a lot of IP too! And so, IP is IP, right?
And, you know, the reason why we invent a lot of technology has to do with giving us the necessary protection to enter markets if we need to. So I'm not overly concerned about the IP issue, they'll get sorted by themselves.
I think the most important thing is, I ask myself this question all the time, can we add unique perspective, can we add unique value-added as we're entering that market place, so that we can contribute to the market. I don't ever want to be just another player.
Now, I think that if we were to build a discrete CPU, we're just another player, we're not adding any value [unherable 2-3 words], we're wasting people's money, we're wasting the world's money, and we're wasting our engineers' time.
But if there's a new way to configure a computer, and re-architect the way it's integrated, and we could imagine pretty significant ways to add value, I'll be in there in a second. If the market wants it. Okay?
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Other questions?
Maybe just as a follow-up to that then, how do you expect the market's needs and desires? Is that something that makes sense for you to take your [unhearable] engineers, and put them on that kind of...
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At the moment, absolutely not. At the moment, absolutely not. You know, the first single-chip computer we're going to build is for a handheld. You know, the problem with building something for the sake of making it cheaper, is that you can always make something cheaper. And so it takes away all of the value that you bring.
In going from two-chip to one-chip, it isn't such a dramatic architectural change that all of a sudden, you know, going from two-chip to one-chip, we can take a 500 dollars computer and make it 200. Unless we save 300 dollars. But we're not. We're not going to save 300 dollars. It doesn't really change anything.
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So the take-away sounds like is, you could clearly do some kind of integrated x86 solution if you wanted to, but it's not...
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It's kind of a pointless exercise right now.
