Just finished this the other night and it is very intriguing.
Dean Takahashi did a great job weaving you through the inside story on the 360 starting back before the original Xbox even launched. There is a 20 year plan for MS within the industry and the 360 is the next step in that advancement.
He describes some of the internal struggles, each person's background and how and why they ended up at MS (or leaving MS). I was amazed at how many former Nintendo execs are in the games division at MS. Evidently, having their corp. offices so close in Redmond was convenient for attracting talent, especially after the big Nintendo Exec shake-up.
It seemed to be a pretty unbiased opinion of Ms and their approach to the industry and revealed just how much MS tried hard to balance power and technology with long term costs; creating a situation for aggressive price drops into the life of the machine to get it to the mainstream as soon as possible. Contrary to popular belief, it appears as if MS execs are NOT about to throw money at the Xbox business (aside from the start up costs). It stands on its own. Mr Takahashi's personal opinion is that MS got lucky that Sony missed the spring launch. He also suggested that they should have thrown more money at the 360 instead of being so cost conscious.
The stories about creating the chips and choosing the vendors were my favorite part. (An OOOE processor was initially promised by IBM and planned for but later scrapped when IBM could not execute). Intel and Nvidia were apparently in the running up until the final decision. MS jobbed out to teams of world class designers for everything from the box to the controllers to the logo, trying to appeal to a broader market than Xbox1. They designed software to aid in long term cost analysis for any single part or cost scenario with which they could just plug in and see the long term effect. Not to mention the strength of the software tools for the dev kits and their service which apparently is/was very appealing to the devs. They surveyed dozens of devs on what they wanted in the system and what they could do to make it better than it had been in the past. They created software for the fabricators to use to track issues in real time and to keep MS apprised at all times.
The lack of quality GDDR3 memory was evidently the cause of the bottleneck in production. Besides a lack of sufficient quantity last year, they had to take the Infineon parts and test them for speed on the factory floor before installation.
Interestingly enough the disc format decision was almost a non issue. They decided to go DVD from day one without a 2nd thought (based on devs desire for fast streaming, cost, an unalterable plan to release in 2005 and the fact that a format war loomed).
Anyway... good read... $15 here...
http://www.spiderworks.com/books/xbox360.php
edit: changed Samsung to Infineon
Dean Takahashi did a great job weaving you through the inside story on the 360 starting back before the original Xbox even launched. There is a 20 year plan for MS within the industry and the 360 is the next step in that advancement.
He describes some of the internal struggles, each person's background and how and why they ended up at MS (or leaving MS). I was amazed at how many former Nintendo execs are in the games division at MS. Evidently, having their corp. offices so close in Redmond was convenient for attracting talent, especially after the big Nintendo Exec shake-up.
It seemed to be a pretty unbiased opinion of Ms and their approach to the industry and revealed just how much MS tried hard to balance power and technology with long term costs; creating a situation for aggressive price drops into the life of the machine to get it to the mainstream as soon as possible. Contrary to popular belief, it appears as if MS execs are NOT about to throw money at the Xbox business (aside from the start up costs). It stands on its own. Mr Takahashi's personal opinion is that MS got lucky that Sony missed the spring launch. He also suggested that they should have thrown more money at the 360 instead of being so cost conscious.
The stories about creating the chips and choosing the vendors were my favorite part. (An OOOE processor was initially promised by IBM and planned for but later scrapped when IBM could not execute). Intel and Nvidia were apparently in the running up until the final decision. MS jobbed out to teams of world class designers for everything from the box to the controllers to the logo, trying to appeal to a broader market than Xbox1. They designed software to aid in long term cost analysis for any single part or cost scenario with which they could just plug in and see the long term effect. Not to mention the strength of the software tools for the dev kits and their service which apparently is/was very appealing to the devs. They surveyed dozens of devs on what they wanted in the system and what they could do to make it better than it had been in the past. They created software for the fabricators to use to track issues in real time and to keep MS apprised at all times.
The lack of quality GDDR3 memory was evidently the cause of the bottleneck in production. Besides a lack of sufficient quantity last year, they had to take the Infineon parts and test them for speed on the factory floor before installation.
Interestingly enough the disc format decision was almost a non issue. They decided to go DVD from day one without a 2nd thought (based on devs desire for fast streaming, cost, an unalterable plan to release in 2005 and the fact that a format war loomed).
Anyway... good read... $15 here...
http://www.spiderworks.com/books/xbox360.php
edit: changed Samsung to Infineon
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